Multiple groups of students in shared study space

Gain real-world, practical experience

In the summer, you will get the chance to integrate and apply your knowledge in the Entrepreneurial Strategy module and Applied Strategic Marketing report.  

The Applied Strategic Marketing Report is supported by the Contemporary Marketing Practice lecture series. This speaker series consists of lectures and workshops on cutting-edge marketing practice delivered by internal and external expert speakers.

You will also have the opportunity to gain practical experience by completing a Strategic Marketing Consulting Project, Work Placement or Case Study. Alternatively, you can opt to study the Individual Research Project in lieu of these projects.  

The Applied Strategic Marketing Report is a 5,000-word unsupervised report on a relevant strategic marketing topic. You will be able to choose from a number of report titles which reflect marketing issues and trends discussed throughout the programme.

The case study module aims to contribute to the development of managerial potential by applying problem solving techniques to complex and challenging marketing problems. The emphasis is on developing skills in addressing a real marketing case study, drawing on the knowledge and skills achieved in the entire programme. Students are required to analyse a company or brand of their choice using the tools, concepts and theories covered in the MSc modules. This requires identifying a range of marketing issues and analysing them using relevant data and theory.

This module offers you the opportunity to apply, integrate, and extend your entire knowledge and skills gained from all previous modules by developing a detailed go-to-market strategy for a new offering (product and/or service) of your choice. 

Students wishing to study a doctoral programme after this programme may undertake a research project, with approval from the Academic Director. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.

You will act in a consulting capacity, applying your knowledge developed throughout the programme to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions.

Some of the companies that our students have worked with on a consulting project for include:

  • 1000mercis Ltd
  • Avant – Premiere
  • Barclaycard
  • eBay
  • Givenchy
  • Jaguar Land Rover
  • Johnson&Johnson
  • Mitre
  • Nuji
  • Red Ant
  • Unilever
  • Virgin Media
  • Westbrook International
  • Whispr Group
  • Yahoo

This module aims to contribute to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business and executing marketing tasks in one specific business context, drawing on the knowledge and skills achieved in other modules of the MSc Strategic Marketing programme. The module will give you the opportunity to experience and operate in a real-world corporate situation.

If you opt to take the Work Placement module you will need to find your own placement. The work placement should be for one month or longer and can be held at a UK-based or international company or organisation.

"Apart from the interesting programme modules, I’m particularly attracted to the summer project. Having worked in both Asia and America where clients are from all over the world, I very much look forward to experiencing the work environment in London through the work placement."
MSc Strategic Marketing 2021
Celeste Huang, MSc Strategic Marketing 2020-21, student at Imperial College Business School