Finance
Social Media
Marketing
Does influencer marketing really work in 2026?
How to preserve academic credibility when engaging with social media: PhD student Prashant Gang co-authors article for Times Higher Education Campus
Health, Marketing
Social media anxiety: what doctors can do to help
"Ratings leaks are quite common": Reuters speaks to Professor Alex Michaelides about Moody's China downgrade speculation
Entrepreneurship & Innovation
Can anyone topple X (the platform formerly known as Twitter)?
Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts
David Shrier speaks to WIRED about Elon Musk’s efforts to rebrand Twitter as X.com
BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers
Strategy & Leadership
10 must-reads from Imperial Business School for summer 2023
Marketing
