Consumers | Imperial Business School

Stijn Maesen

How “buy now, pay later” is changing consumer spending: Dr Stijn Maesen writes in the Harvard Business Review

The Independent features "buy now, pay later" research by Dr Stijn Maesen

Professor Tommaso Valletti tells the "i" how Vodafone–Three merger could hit your phone bill

Marketing

The hidden benefits of releasing your product later than your rivals

Marketing

What the rise of "buy now, pay later" means for consumers and retailers

Marketing

Do consumers really care about sustainability?

Health

Obesity: How can governments best combat rising rates?

Marketing

How to create more effective marketing strategies with data

Xinrong Zhu

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

Financial Conduct Authority CEO gives speech at Imperial Business School on technology and consumer markets

Marketing

Toxic customers and how to handle them

Entrepreneurship & Innovation

Can anyone topple X (the platform formerly known as Twitter)?

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