Consumers | Imperial Business School

Marketing

Lessons for leaders: successful brands have multiple personalities

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

Xinrong Zhu

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Health

5 facts that will change the way you think about global health

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Marketing

Do social media-led brand boycotts work?

Marketing

Why do poorer consumers often pay more?

Marketing

How to help customers make better purchases

Andre Veiga

Strategy & Leadership

Why did Google+ fail?

Andreas Eisingerich

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Christopher Tucci

Entrepreneurship & Innovation

Rethinking electricity for the future: 6 benefits

Franco Sassi

Health

How to create effective health taxes and change human behaviour

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