Marketing
Consumers
Health
Obesity: How can governments best combat rising rates?
Marketing
How to create more effective marketing strategies with data
"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu
Financial Conduct Authority CEO gives speech at Imperial Business School on technology and consumer markets
Marketing
Toxic customers and how to handle them
Marketing
Lessons for leaders: successful brands have multiple personalities
Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts
BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers
Marketing
Surviving public outcry: How to keep your customers when things turn ugly
Marketing
Do social media-led brand boycotts work?
Marketing