Consumers | Imperial Business School

Consumer

The Washington Post quotes Professor Tommaso Valletti on new Federal Trade Commission chair

Omar Merlo

Marketing

Delivering brand resilience in the digital era

Rajesh Bhargave

Marketing

Can a "cue of the cloud" improve sales?

Marketing

Do empathetic marketers make more egocentric decisions?

Rajesh Bhargave

Marketing

Let’s share our likes together: why novelty and diversity are the new keys to marketing

Andreas Eisingerich

Marketing

Love only gets you so far: like the rest of us, brands need trust and respect

Marketing

Taking the guesswork out of cross-channel marketing

Mirabelle Muuls

Entrepreneurship & Innovation

Can an app be win-win for energy companies, customers and the climate?

Marketing

Why we should think before we judge "dirty" professions

Rajesh Bhargave

Raconteur (The Times) quotes Dr Rajesh Bhargave on what coronavirus means for consumer spending

Consumer

Professor Andreas Eisingerich and Dr Yu-Ting Lin explore how anxiety influences people's spending decisions in Forbes

Pavement sign advising social distancing

Health

Coronavirus: How the UK government can balance the economy and public health

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