Consumers

How to help customers make better purchases

Why did Google+ fail?

5 ways to achieve brand admiration – and why it matters more than ever

How to create effective health taxes and change human behaviour

Delivering brand resilience in the digital era

Raconteur (The Times) quotes Dr Rajesh Bhargave on what coronavirus means for consumer spending

Professor Andreas Eisingerich and Dr Yu-Ting Lin explore how anxiety influences people's spending decisions in Forbes

BBC quotes Professor David Miles in feature on "bartering becoming the new buying"