Consumers
Marketing
Delivering brand resilience in the digital era
Marketing
Can a "cue of the cloud" improve sales?
Marketing
Do empathetic marketers make more egocentric decisions?
Marketing
Let’s share our likes together: why novelty and diversity are the new keys to marketing
Marketing
Love only gets you so far: like the rest of us, brands need trust and respect
Marketing
Taking the guesswork out of cross-channel marketing
Entrepreneurship & Innovation
Can an app be win-win for energy companies, customers and the climate?
Marketing
Why we should think before we judge "dirty" professions
Raconteur (The Times) quotes Dr Rajesh Bhargave on what coronavirus means for consumer spending
Professor Andreas Eisingerich and Dr Yu-Ting Lin explore how anxiety influences people's spending decisions in Forbes
Health