Programme content

Programme content

A comprehensive programme that combines academic rigour and practical relevance

MSc Business Analytics trains you to understand the context, importance and relevance of the problems facing a business and solve them using a variety of statistical, operations research and machine learning techniques. The overriding objective of the programme is to train students to solve business problems and obtain actionable business insight using analytics.

There is a careful balance of teaching and hands-on programming exercises, individual and group work and regular seminars by external expert speakers. Case study methodology and group discussions are used to strengthen your conceptual, analytical and problem solving skills in real situations. There is a strong emphasis placed on programming in order to give you the skills needed for the business world.

Before starting the programme, you will complete online pre-study modules, to give you introductory knowledge of areas that will be covered throughout the programme. You will then develop your analytical skills with core modules covering topics such as Network Analytics, Very Large Data Management and Visualisation.


Customise your degree to meet your personal career ambitions by completing electives.

The programme culminates with a choice of projects from a Consulting Project, Work Placement or Individual Research Project, before completing your studies with the Business Analytics Report.

Study modes

MSc Business Analytics is available in two study modes.

MSc Business Analytics (on campus, full-time): Study for one year, full-time, based at our campus in South Kensington, London. Read more

MSc Business Analytics (online delivery, part-time): Study online for 21-22 months. This programme enables you to study from anywhere in the world, alongside your career or personal commitments. Read more