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MSc Strategic Marketing employment report – Class of 2020

MSc Strategic Marketing is a one-year, full-time programme that prepares recent graduates for careers as future business leaders who understand marketing from a strategic perspective.

Please note all figures refer to graduates who were seeking employment and shared employment data with us.

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Employment stats - MSc Strategic Marketing (on campus)

Employment data – MSc Strategic Marketing (on campus)

Employed within six months
Employed in FMCG/Luxury Goods/Retail
Employed in UK
Throughout my journey at Imperial I had regular one-to-one coaching with the Business School’s own careers consultants. These consultations covered the assessment of my career options and guidance on how to proceed, as well as things like how to optimise my CV and cover letters.
MSc Strategic Marketing 2020
Johannes Holzinger MSc Strategic Marketing 2019-20, student at Imperial College Business School
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Employment by sector - MSc Strategic Marketing (on campus)

Employment by sector - MSc Strategic Marketing (on campus)

Technology (includes e-commerce): 29%
FMCG/Luxury Goods/Retail: 21%
Finance: 11%
Consultancy: 8%
Marketing: 7%
Non-profit: 6%
Media: 5%
Other: 4%
Consumer Packaged Goods: 4%
Healthcare: 3%
Energy : 2%
One of the reasons the programme is so highly regarded is its hands-on approach towards business concepts being explored by utilising real-world business challenges in the classroom. The programme is centred around group work with team-oriented projects being a significant part of the academic experience. This gives students practical and useful experience that is invaluable when entering the job market.
MSc Strategic Marketing 2020
Briana Redzeposki, MSc Strategic Marketing 2019-20, student at Imperial College Business School
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Employment by region - MSc Strategic Marketing (on campus)

Employment by region - MSc Strategic Marketing (on campus)

I appreciated the Enterprise Lab, which helped me as an aspiring entrepreneur with my ideas, giving me the necessary guidance and assisting with connections in the initial stages.
MSc Strategic Marketing 2020
Hussam Qutob, MSc Strategic Marketing 2019-20, student at Imperial College Business School

Employers and roles

Our MSc Strategic Marketing students have gained employment at a wide range of companies, including:

Tencent The Hut Group (THG) Unilever
Deloitte ByteDance EY
Gartner Google Huawei
LVMH L’Oréal Mars
New Channel International Group Limited OPPO P&G
Apple AstraZeneca HSBC
Huxley Kraft Heinz Nestle
Phillips Shell Party Innovations Technology Corporation Microsoft

Example roles that our MSc Strategic Marketing students have secured include:

Associate Marketing Assistant Brand Manager
Marketing Manager Product Manager Associate Consultant
Digital Marketing Executive Technology Risk Consultant Strategic Analyst