MSc Strategic Marketing employment report – Class of 2020
MSc Strategic Marketing is a one-year, full-time programme that prepares recent graduates for careers as future business leaders who understand marketing from a strategic perspective.
Please note all figures refer to graduates who were seeking employment and shared employment data with us.
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Employment stats - MSc Strategic Marketing (on campus)
Employment data – MSc Strategic Marketing (on campus)
Employed within six months
Employed in FMCG/Luxury Goods/Retail
Employed in UK
Throughout my journey at Imperial I had regular one-to-one coaching with the Business School’s own careers consultants. These consultations covered the assessment of my career options and guidance on how to proceed, as well as things like how to optimise my CV and cover letters.
MSc Strategic Marketing 2020
Administrative label
Employment by sector - MSc Strategic Marketing (on campus)
Employment by sector - MSc Strategic Marketing (on campus)
Technology (includes e-commerce): 29%
FMCG/Luxury Goods/Retail: 21%
Finance: 11%
Consultancy: 8%
Marketing: 7%
Non-profit: 6%
Media: 5%
Other: 4%
Consumer Packaged Goods: 4%
Healthcare: 3%
Energy : 2%
One of the reasons the programme is so highly regarded is its hands-on approach towards business concepts being explored by utilising real-world business challenges in the classroom. The programme is centred around group work with team-oriented projects being a significant part of the academic experience. This gives students practical and useful experience that is invaluable when entering the job market.
MSc Strategic Marketing 2020
Administrative label
Employment by region - MSc Strategic Marketing (on campus)
Employment by region - MSc Strategic Marketing (on campus)
I appreciated the Enterprise Lab, which helped me as an aspiring entrepreneur with my ideas, giving me the necessary guidance and assisting with connections in the initial stages.
MSc Strategic Marketing 2020
Employers and roles
Our MSc Strategic Marketing students have gained employment at a wide range of companies, including:
| Tencent | The Hut Group (THG) | Unilever |
| Deloitte | ByteDance | EY |
| Gartner | Huawei | |
| LVMH | L’Oréal | Mars |
| New Channel International Group Limited | OPPO | P&G |
| Apple | AstraZeneca | HSBC |
| Huxley | Kraft Heinz | Nestle |
| Phillips | Shell Party Innovations Technology Corporation | Microsoft |
Example roles that our MSc Strategic Marketing students have secured include:
| Associate | Marketing Assistant | Brand Manager |
| Marketing Manager | Product Manager | Associate Consultant |
| Digital Marketing Executive | Technology Risk Consultant | Strategic Analyst |