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MSc Strategic Marketing employment report – Class of 2020

MSc Strategic Marketing is a one-year, full-time programme that prepares recent graduates for careers as future business leaders who understand marketing from a strategic perspective.

Please note all figures refer to graduates who were seeking employment and shared employment data with us.

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Employment stats - MSc Strategic Marketing (on campus)

Employment data – MSc Strategic Marketing (on campus)

Employed within six months
Employed in FMCG/Luxury Goods/Retail
Employed in UK
I have always had a keen interest in branding, specifically in the FMCG sector. Since applying to Imperial, I have had my heart set on working within brand management in an FMCG company. Towards the end of my first term, in December 2020, and with the guidance of Imperial’s exceptional careers consultants, I was offered a work placement in London at P&G for brand management, which I accepted.
MSc Strategic Marketing 2021
Shruti Maheshwary, MSc Strategic Marketing 2020-21, student at Imperial College Business School
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Employment by sector - MSc Strategic Marketing (on campus)

Employment by sector - MSc Strategic Marketing (on campus)

Technology (includes e-commerce): 29%
FMCG/Luxury Goods/Retail: 21%
Finance: 11%
Consultancy: 8%
Marketing: 7%
Non-profit: 6%
Media: 5%
Other: 4%
Consumer Packaged Goods: 4%
Healthcare: 3%
Energy : 2%
I was offered roles in tech and venture capital, but I accepted L’Oréal’s offer to become Assistant Product Manager for L’Oréal Paris and Garnier in Paris.
MSc Strategic Marketing 2021
Henri Cotard MSc Strategic Marketing 2020-21, student at Imperial College Business School
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Employment by region - MSc Strategic Marketing (on campus)

Employment by region - MSc Strategic Marketing (on campus)

In March 2021 I received an offer from Nielsen UK and have since been a part-time Digital Client Services Executive. All my past experiences were in Asia or North America, and as I am trained as an advertising and public relations practitioner in the US, I was familiar with writing and producing in the American style. Working part-time while studying at Imperial allowed me to really understand the business environment and ethics in the UK and is helping me finding my interest, passion and professionalism in the marketing industry in the UK, which is something I think will help me compete in future job hunts.
MSc Strategic Marketing 2021
Celeste Huang, MSc Strategic Marketing 2020-21, student at Imperial College Business School

Employers and roles

Our MSc Strategic Marketing students have gained employment at a wide range of companies, including:

Tencent The Hut Group (THG) Unilever
Deloitte ByteDance EY
Gartner Google Huawei
LVMH L’Oréal Mars
New Channel International Group Limited OPPO P&G
Apple AstraZeneca HSBC
Huxley Kraft Heinz Nestle
Phillips Shell Party Innovations Technology Corporation Microsoft

Example roles that our MSc Strategic Marketing students have secured include:

Associate Marketing Assistant Brand Manager
Marketing Manager Product Manager Associate Consultant
Digital Marketing Executive Technology Risk Consultant Strategic Analyst