Two year, part-time programme taught via our innovative online learning platform
The MSc Strategic Marketing (online, part-time) is a two year programme that transforms ambitious professionals into marketing leaders with a deep understanding of marketing from a strategic perspective. It allows you to graduate with the same programme certification, without interrupting your career.
Drawing on our world-class faculty and thought-leaders, our programme provides a uniquely “Imperial College view” of marketing - one where marketing fundamentals intersect with the latest thinking and tools in strategy, technology and innovation, and where marketing science is blended with managerial insights and data-driven decision making.
We have carefully designed this programme for online delivery via The Hub, our bespoke learning environment, ensuring students receive a high-quality and supportive experience which is comparable to our on-campus programmes. The programme equips students with the strategies, cutting edge thought leadership, and tools to develop solutions to real-world business challenges through online lectures, live sessions, workshops, practical activities, interaction with students around the world, and expert talks.
You will be assessed through exams, individual coursework and group work. Case studies and group activities will be used to synthesise knowledge of strategic marketing to utilise the full range of tools available in achieving competitive advantage.
In the first year, you will study five core modules, which provide you with strategic marketing foundations. From the summer term of the first year, you will begin to study a selection of your six electives.
In the first term of the second year, you will complete the remaining four core modules. You will also study the remainder of your electives through to the spring term. The programme culminates in a work-based summative project.