Study online via our cutting-edge learning platform
We have carefully designed this programme for online delivery via The Hub, our bespoke learning environment, ensuring students receive a high-quality and supportive experience which is comparable to our on-campus programmes.
The programme has been crafted by our Edtech Lab, a dedicated team of educational designers, developers, media producers and researchers, experienced in supporting our faculty to deliver high-quality online education for the Business School.
Studying on The Hub, through online lectures, live sessions, workshops, practical activities, interaction with students around the world, and expert talks, the programme will equip you with the strategies, cutting edge thought leadership, and tools to develop solutions to real-world business challenges.
You will be assessed through exams, coursework and group work. Case studies and group activities will be used to synthesise knowledge of strategic marketing to utilise the full range of tools available in achieving competitive advantage.
Two on-campus sessions during the programme will help you connect with your classmates and faculty to help establish a marketing network that you will have for life.