Marketing | Imperial College Business School

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Marketing

How to create more effective marketing strategies with data

Sad businessman sitting on negative hand sign

Health, Marketing

Social media anxiety: what doctors can do to help

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

"Duolingo cuts workers as it relies more on AI": The Washington Post quotes research by Dr Xinrong Zhu

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

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Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Imperial College Business School

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

A man in a supermarket looks at two different brands of bottled drink

Marketing

How to help customers make better purchases

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