Marketing | Imperial College Business School

Social media boycott

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

A man in a supermarket looks at two different brands of bottled drink

Marketing

How to help customers make better purchases

Professor Wolfram Wiesemann head shot

Professor Wolfram Wiesemann takes over as Head of the Department of Analytics, Marketing & Operations

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Head shot of Finn Lagun, Co-founder & CMO, Pasta Evangelists

Alumni

Alumni event: The story of Pasta Evangelists

George Yip Imperial College

"How Chinese retailers are reinventing the customer journey", writes Emeritus Professor George Yip in Harvard Business Review

Healthy foods next to a fact sheet on nutrition

Marketing

Can an accredited health symbol drive sales and challenge perceptions of healthiness?

Omar Merlo

Many Minds

Delivering brand resilience in the digital era

Graphic with characters studying and working

Student blog

My top three modules on MSc Strategic Marketing (online, part-time)

Graphic of woman studying on a couch

Student blog

What to look for when choosing a part-time Master’s programme

Keeping up with learning blog Feb 2021

Student blog

Keeping up with learning - preparing for postgraduate studies in 2021

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