Alumni
Marketing
Student blog
How MSc Strategic Marketing has shaped me
You’ve raised prices – now what?: Raconteur speaks to Dr Xinrong Zhu about companies passing rising costs onto consumers
Strategy & Leadership
Top business school articles for students 2025
Marketing
Swatch: 8 actionable lessons from a pioneering brand
Marketing
Jónas Oddur Jónasson on how healthcare systems can work better for people
Marketing
Dr Heeyoung Yoon on consumer judgment, bias and better decision-making
FinanceMarketing
How platforms can win by selling smarter, not harder
Entrepreneurship & InnovationTechnology
AI-powered rental fashion: Smarter recommendations for a sustainable future
CNN covers Dr Stijn Maesen's "buy now, pay later" research
The Guardian quotes Dr Omar Merlo on "surge pricing"
