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Marketing

Social media boycott
Marketing

Do social media-led brand boycotts work?

7 November 2022
An arrow rising above a stack of coins as various food products, boxes and trolleys float around it
Marketing

Why do poorer consumers often pay more?

24 October 2022
A man in a supermarket looks at two different brands of bottled drink
Marketing

How to help customers make better purchases

10 October 2022
Professor Wolfram Wiesemann head shot

Professor Wolfram Wiesemann takes over as Head of the Department of Analytics, Marketing & Operations

1 September 2022
Balls with social media icons thumb up and heart
Marketing

5 ways to achieve brand admiration – and why it matters more than ever

27 July 2022
Head shot of Finn Lagun, Co-founder & CMO, Pasta Evangelists
Alumni

Alumni event: The story of Pasta Evangelists

21 September 2021
George Yip Imperial College

"How Chinese retailers are reinventing the customer journey", writes Emeritus Professor George Yip in Harvard Business Review

1 September 2021
Healthy foods next to a fact sheet on nutrition
Marketing

Can an accredited health symbol drive sales and challenge perceptions of healthiness?

13 July 2021
Omar Merlo
Many Minds

Delivering brand resilience in the digital era

17 May 2021
Graphic with characters studying and working
Student blog

My top three modules on MSc Strategic Marketing (online, part-time)

29 April 2021
Graphic of woman studying on a couch
Student blog

What to look for when choosing a part-time Master’s programme

29 March 2021
Keeping up with learning blog Feb 2021
Student blog

Keeping up with learning - preparing for postgraduate studies in 2021

26 February 2021
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