Learn more about our new MSc Strategic Marketing (online, part-time) programme and get a taste of the online study experience at our upcoming faculty masterclass.
Join Colin Love, Principal Teaching Fellow, for a deep dive into the development of green marketing, including the concepts of sustainability, climate change and carbon reduction. We'll explore the drivers behind the changing relationship between informed consumers and companies, and the credibility and sincerity of current green brands.
Finally, we address the question: is this a corporate move to address the green concerns of consumers, or a short-term corporate profit opportunity?
Programme Director Sarah Wilsey will also give an overview of MSc Strategic Marketing (online, part-time), and explain how the programme can accelerate your career, whether you’re an ambitious recent graduate or a motivated early-career professional looking to level-up.
Why should I attend?
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Experience online learning at Imperial College Business School firsthand
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Learn more about an in-depth area of marketing from our world-class faculty
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Get your questions answered by our expert staff in an interactive Q&A session
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Find out how the programme can help you to boost your career prospects, whilst keeping your foot on the pedal at work
Agenda
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12.30 – 12.40: Welcome and MSc Strategic Marketing (online, part-time) overview
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12.40 –13.20: Faculty masterclass with Colin Love (Principal Teaching Fellow)
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13.20 – 13.30: Q&A with Sarah Wilsey (Programme Director) and Colin Love
Colin Love
Colin was appointed as Teaching Fellow (Strategy & Marketing) and Director of Undergraduate Studies in April 2008. He has been associated with the Business School as a Visiting Fellow since 1995, alongside his commercial interests. His teaching interests lie in Marketing, Business Strategy and International Business.
Colin has worked extensively with international companies holding senior management directorships with Avon Cosmetics, Croda Chemicals, Betterware and Great Universal stores. In addition in the past 10 years he has taken an entrepreneurial role with ‘dot com’ start-ups and provided consultancy services to Venture Capital companies for investment turnarounds.
Colin holds a BSc from University of Leicester (1969) and a MBA from Imperial College Business School (1994).
Accelerate your marketing career: Imperial launches MSc Strategic Marketing (online, part-time) format
Introducing our new two-year MSc Strategic Marketing (online, part-time). The programme will advance your career while gaining a deep understanding of marketing from a strategic perspective.