MSc Strategic Marketing online launch feature

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We are taking our top-ranked MSc Strategic Marketing programme to the online and global market. MSc Strategic Marketing (online, part-time) will commence teaching in September 2020.

The new programme offering is a two-year, part-time programme, that will transform ambitious professionals into business leaders with a deep understanding of marketing from a strategic perspective.

This programme is an online format of our MSc Strategic Marketing, which for the second year in a row ranked 2nd in the world in the QS 2020 World University Ranking Masters in Management.

The programme is suited to early-career marketing professionals who want to develop sophisticated marketing skills while continuing to work full-time and advance their career. It is also relevant for those starting out their career or professionals who want to pivot their career into the world of marketing.

One of the Academic Directors of the programme, Dr Omar Merlo, said:

This new programme format will enable students who cannot take a full year off to attend the programme on campus in London to do it in a blended fashion from anywhere in the world. We will combine the rigorous academic learning outcomes with a delivery method that takes further advantage of our innovative and exciting online learning tools.

Utilising our in-house online learning platform to deliver the programme, The Hub, you can gain this Master’s qualification from anywhere in the world while juggling full-time work and other commitments. The beauty of the programme is that learnings can be applied in real-time – you will be able to apply new skills to their role as they study, providing just as much benefit to their personal development as their employers.

Why MSc Strategic Marketing at Imperial?

Our MSc Strategic Marketing (online, part-time) differentiates itself to other marketing programmes and short courses by tapping into our position as a leading School in analytics, data and science.

In this programme, marketing fundamentals intersect with the latest thinking and tools in strategy, technology and innovation, and marketing science is blended with managerial insights and data-driven decision making.

It will equip you with the strategies, cutting edge thought leadership, and tools to develop solutions to real-world business challenges through online lectures, live sessions, workshops, practical activities, interaction with students around the world, and expert talks.

Modules including Marketing Analytics, Marketing Decision Making and Research and Evaluation in Strategic Marketing will equip you with advanced analytics skills. You will be able to use marketing science to create real change and growth in a company.

You can further develop these skills through electives that have previously only been offered to students studying on our MSc Business Analytics programme, including Network Analytics and Fundamentals in Database Technologies. Adriano Amaduzzi who graduated from the MSc Strategic Marketing programme in 2018 said:

I really enjoyed the Marketing Analytics module. The module allowed me to develop basic coding skills by using R software and apply this to then be able to make forecasts and determine the correlation between marketing campaigns and impact on sales. In today’s digital age with marketing becoming more and more data-driven, I definitely feel better prepared for the future thanks to this programme.

Our integration of the latest technologies in the programme will ensure graduates are ready to tackle any business challenge.

What will the programme look like?

MSc Strategic Marketing (online, part-time) comprises nine core modules which are taught across the first year and the first term of the second year. You can also choose six electives from a range of topics from the summer of the first year through to the spring of the second year. Studying electives will allow you to tailor the programme to your career and gain expertise in your areas of interest.

The culmination of the programme is a Work Based Project and Applied Strategic Marketing Report. Completing the Work Based Project for your current organisation or as a consultant for a company, students will apply programme learnings to solve a real marketing challenge.

In the Applied Strategic Marketing Report, you will be able to choose from a number of report titles which reflect marketing issues and trends discussed throughout the programme.

Alternatively, if you are interested in studying a doctoral programme following this Master’s, you may opt to undertake the Individual Research Report instead of these two modules.

MSc Strategic Marketing using The Hub

Online learning

We have carefully designed this programme for online delivery via The Hub, our bespoke learning environment, ensuring you receive a high-quality and supportive experience which is comparable to our on-campus programmes. The programme is taught via online lectures, live sessions, workshops, practical activities, and expert talks.

Despite being taught online, the Master’s still fosters a high-level of interaction among students. An on-campus induction week at the beginning of the programme will allow students to meet their peers face-to-face, and form relationships and networks for the duration of the programme and beyond.

Sonia Liu, a student on the MSc Business Analytics (online delivery, part-time) programme said, “I appreciate the opportunities to be on campus during the programme, to meet classmates and programme instructors in person. It is a fantastic opportunity to build my networks with talented individuals in this field.”

The global networks you build on the programme will be invaluable to your career as you become a leader in marketing.

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