A stepladder ascending to a cloud

Never waste a good crisis: the strategic challenges of rapid cloud adoption in financial services


One dramatic impact of the coronavirus (COVID-19) pandemic has been the rapid acceleration in the digital transformation of organisations as much of the workforce has been suddenly forced to “WFH”. The ability of organisations to close physical offices and continue operating rests largely on various kinds of cloud services providing distributed, on-demand availability of data storage and computing. While the move to the cloud was already well underway prior to the pandemic, what Gartner has called the growing “cloud-first” preference of organisations has become a “cloud-only” necessity. The traditional drivers of cloud adoption – reduced cost, rapid ability to scale and global reach – have become secondary to the new necessity of virtual organising.  
 
One industry where cloud adoption was already well underway prior to the pandemic was financial services. Experience has shown firms moving to the cloud reap significant benefits, but also face important challenges, and the new imperative to move quickly has thrown the latter into sharp relief. In order to better understand these benefits and challenges, we conducted several interviews with senior leaders in financial services about their experiences with moving to the cloud.  

The future is cloud 

First, the good news. There was a general consensus that the move to cloud is overwhelmingly positive. Again and again we heard that “the future is cloud” due to increased productivity, innovation and scalability – and, at least as importantly, because moving to the cloud frees up time and energy for more strategic issues. “IT is not our core competence,” as we heard from one manager at a large global consumer brand. Data storage and computing power were increasingly seen as utilities best left to firms who specialise in them. 
 
At the same time, our interviewees highlighted a few strategic challenges.  

1. Is the cloud secure? 

There was a general concern about security and cloud governance. Moving things to the cloud means a range of new risks as data moves out of the firm – but there was also a belief that cloud can be as secure, if not more secure, than traditional on-site storage if done properly.  
 
But this requires deep inhouse expertise in managing cloud governance and raises a larger issue: the ability of a firm to rapidly move to the cloud is often limited by the competencies and outlook of the IT team. In these cases, a safe and effective move to cloud requires the renewal and reorganisation of technical staff. For example, during their implementation of cloud, FINRA trained more than 600 cloud architects and technologists, a move that they identified as key to their successful cloud implementation. 

2. Too few cloud service providers 

There was a widespread recognition of the challenge of the concentration of cloud services. The reality is there are only a handful of firms that can provide cloud services at scale. Where critical IT knowledge used to be about running data centres and networks, with the move to the cloud the most important expertise is knowing how to effectively manage cloud providers.  
 
This also means the solution will often not be a cloud, but rather several clouds used for different purposes. For example, J.P.Morgan uses a four-cloud strategy supported by Amazon, Google and Microsoft, in addition to running a private cloud. However, building and managing this sort of solution requires deep competencies in the strategic deployment and governance of cloud systems. 

3. How to move data to the cloud 

While the cloud can make data “smarter”, this requires more than a simple “lift and shift” of data. Where bringing together distributed and unconnected data for analytics was previously expensive and time consuming, data properly stored in a “data lake” can reduce cost and drive innovation. Moving data to the cloud makes data more easily available for dashboards, visualisations, big data processing, real-time analytics and machine learning. But creating a data lake requires time, effort and knowhow to properly manage and restructure the data during the move.  

4. Rethinking business applications 

Moving to the cloud is also an opportunity to rethink legacy applications that were developed over time and in a very different technological context. It is important to decompose applications into discrete modules to take full advantage of the cloud beyond simple server/cloud arbitrage. By decomposing, it is possible to scale up and down independent functions of the application and add new features to each component. But this requires careful attention and a willingness to forgo the temptation to simply move current applications to the cloud in the cheapest manner possible. 
 
In summary, cloud services are here to stay in financial services and the current situation will only accelerate the move. But firms need to be strategic in their adoption and there are important questions that need to be addressed as firms move more and more activity to the cloud. While some of the problems are technical, there are significant strategic and organisational challenges that need to be dealt with in the C-suite to ensure cloud adoption is successful and that firms derive maximum value from the move. 

Nelson Phillips

About Nelson Phillips

Associate Dean of External Relations
Nelson Phillips is Professor of Innovation & Strategy, Co-Director of the Centre for Responsible Leadership, and the Associate Dean of External Relations at Imperial College Business School. Professor Phillips’ research interests cut across strategy, innovation and leadership, and he has published widely for both academics and practitioners. He is the co-editor of Innovation: Management and Organization, sits on the board of governors of the Academy of Management, and is on the advisory board of the Society for the Advancement of Management Studies. Professor Phillips teaches leadership, strategy and digital business on the MBA and EMBA programmes at Imperial, as well as delivering executive education for a wide range of corporate clients.
Frederic Gielen

About Frederic Gielen

Executive Partner, Financial Services, Reply
As Executive Partner, Freddy is focused on enabling change within Reply’s financial services clients by leveraging the firm’s strong “technology and innovation DNA” (e.g. mobile, internet of things, blockchain, machine learning, data and advanced analytics) and deep financial services industry experience.

Freddy previously served as Partner for Avantage Reply, a pan-European risk and regulatory management consultancy he had co-founded in 2006. Under his leadership and that of his co-founders, Avantage Reply grew from a four-person London-based consultancy to an internationally recognised firm when it was acquired by Reply in 2011. Freddy still assumes responsibility for Avantage Reply’s seven offices across the European Union and the UK.

Prior to founding Avantage Reply, Freddy spent five years at the World Bank Group in Washington, DC, focusing on financial sector regulation. Earlier in his career, he worked as a Senior Manager with Ernst & Young (in San Francisco and the Bay Area) and APAC. He started his career with Arthur Andersen.