Skip to main content
Secondary Top Navigation
News
Blogs
Events
Corporate Relations
Search
Close
Search
Menu
About us
Rankings, facts and figures
History
Leadership
Publications
Global Initiatives
Giving
Equity, diversity and inclusion
Professional Staff
Job opportunities
Careers
IDEA Lab
Living in London
Locations
Contact us
MBA
Full-Time MBA
Global Online MBA
Weekend MBA
Executive MBA
Funding and scholarships
Connect with us
Compare our MBA programmes
Our students
The Imperial advantage
Register for an upcoming MBA event
Download brochure
Masters'
Finance Masters'
MSc Finance
MSc Finance & Accounting
MSc Financial Technology
MSc Investment & Wealth Management
MSc Risk Management & Financial Engineering
Compare our Finance Masters'
Management Masters'
MSc International Management
MSc Management
MSc Economics & Strategy for Business
MSc Strategic Marketing
MSc Strategic Marketing (online, part-time)
Specialised Masters'
MSc Business Analytics
MSc Business Analytics (online, part-time)
MSc Climate Change, Management & Finance
MSc Innovation, Entrepreneurship & Management
MSc Global Health Management
All MSc programmes
Funding and scholarships
Connect with us
Our students
The Imperial advantage
Register for an upcoming MSc event
Download brochure
Undergraduate
BSc Economics, Finance and Data Science
Admissions
Funding and scholarships
Class profile
Student experience
Careers
Joint Honours
Intercalated BSc
BPES modules
BSc Biomedical Technology Ventures
Register for an upcoming event
PhD
Admissions
Funding and scholarships
Career impact
Analytics & Operations
Economics & Public Policy
Finance
Innovation & Entrepreneurship
Marketing
Strategy & Organisational Behaviour
Download brochure
Faculty & Research
Faculty
People
Join Imperial
Academic areas
Analytics & Operations
Economics & Public Policy
Finance
Management & Entrepreneurship
Marketing
Research Centres
Brevan Howard Centre for Financial Analysis
Centre for Climate Finance & Investment
Centre for Digital Transformation
Centre for Financial Technology
Centre for Health Economics & Policy Innovation
Centre for Responsible Leadership
Gandhi Centre for Inclusive Innovation
Imperial Business Design Studio
Leonardo Centre on Business for Society
Our Research
Coronavirus (COVID-19)-related research
Doctoral Programme
IB Knowledge
Research impact
Research Support
Publications
Executive Education
Short executive programmes
Technology & Analytics
Marketing & Strategy
Sustainability & Climate
Finance & Economics
Healthcare
Leadership
Apprenticeship programmes
Data & Analytics
Healthcare
Leadership
Custom programmes
Request a call back
Events & webinars
FAQs
News & insights
Associate alumni
About us
Contact us
IB Knowledge
Entrepreneurship & Innovation
Finance
Technology
Management
Marketing
Health
Strategy & Leadership
Many Minds
Alumni
Stay Connected
Alumni Log-In
Alumni Advisory Board
Alumni Profiles
Alumni Social Media Groups
Alumni Business Directory
Why Alumni Give
Magazines & eNewsletters
Get Involved
Volunteering
Business Services
Keep Learning
Professional Interest Networks
Electives
Professional Development Webinars
Executive Education
Career Support
Jobs Board
Student Services
Donate to Imperial
Alumni FAQs
Menu
Breadcrumb
Home
Consumers
Marketing
Toxic customers and how to handle them
Marketing
Lessons for leaders: successful brands have multiple personalities
Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts
BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers
Marketing
Surviving public outcry: How to keep your customers when things turn ugly
Marketing
Do social media-led brand boycotts work?
Marketing
Why do poorer consumers often pay more?
Marketing
How to help customers make better purchases
Marketing
5 ways to achieve brand admiration – and why it matters more than ever
The Washington Post quotes Professor Tommaso Valletti on new Federal Trade Commission chair
Subscribe to Consumers