Consumers | Imperial College Business School

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

Man with a birdcage instead of head illustration

Marketing

Surviving public outcry: How to keep your customers when things turn ugly

Social media boycott

Marketing

Do social media-led brand boycotts work?

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

A man in a supermarket looks at two different brands of bottled drink

Marketing

How to help customers make better purchases

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Consumer

The Washington Post quotes Professor Tommaso Valletti on new Federal Trade Commission chair

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