Markets and consumers are constantly evolving – your brand and your marketing must innovate to stay ahead. Our research provides a lens through which better strategic marketing can be planned. We can empower you to build innovative campaigns and always-on strategies to future proof your marketing. Let our world-class faculty provide future-focused thought leadership to give you the ideas and confidence to make better marketing decisions.
Is transparency always the best policy?
Imperial researchers have found that, if a business is transparent and open, consumers are more likely to behave ethically and responsibly
How do app ratings, rankings and price really affect purchases?
There’s a lot of data available to help you decide which app to buy for your smartphone
Why multitasking could be hurting your organisation: the importance of “being” mindful
Why multitasking could be hurting your organisation: the importance of “being” mindful
Let’s share our likes together: why novelty and diversity are the new keys to marketing
With social media, more and more of our experiences are shared, which raises major questions for advertisers
Love only gets you so far: like the rest of us, brands need trust and respect
For people to be loyal to your brand, they have to admire it
Do empathetic marketers make more egocentric decisions?
Being able to recognise and overcome bias can create effective campaigns
Brand admiration: how to build a business that people love
Businesses have yet to develop a compelling perspective on what customers value
Where should digital marketing sit in a company structure?
Where should digital marketing sit in a company structure?
Where Should Digital Marketing Sit in a Company Structure? (Part 2)
Last week, we looked at some of the daniel-rowles-digital-marketing-trainermost effective ways to slot digital marketing skills into a company structure, from ‘upskilling’ your existing marketing team to recruiting a single specialist.
Where Should Digital Marketing Sit in a Company Structure? (Part 1)
As a lecturer of the Digital Marketing element of the MSc in Strategic Marketing here at Imperial College Business School, I’m focussed on making sure that students are fully prepared for the fast changing roles they will find themselves in.