Markets and consumers are constantly evolving – your brand and your marketing must innovate to stay ahead. Our research provides a lens through which better strategic marketing can be planned. We can empower you to build innovative campaigns and always-on strategies to future proof your marketing. Let our world-class experts provide future-focused thought leadership to give you the ideas and confidence to make better marketing decisions.
Swatch: 8 actionable lessons from a pioneering brand
Dr Omar Merlo, Associate Professor of Marketing Strategy, offers insights from his latest book on the Swiss watch industry crusader
Dr Heeyoung Yoon on consumer judgment, bias and better decision-making
Dr Yoon talks about consumer behaviour and interventions that can guide towards more sustainable decisions.
Jónas Oddur Jónasson on how healthcare systems can work better for people
Designing systems that build bridges between rigorous research and healthcare practice
How platforms can win by selling smarter, not harder
New research shows how platforms can manage competition more effectively by rethinking how they share information with providers
How does wealth affect your diet?
We have complex reasons for choosing what we eat, and a limited understanding of our motives may be behind decades of unsuccessful and expensive healthy eating policies.
The hidden benefits of releasing your product later than your rivals
The benefits of being first to market are well known. But new research from Imperial Business School shows that, in certain cases, biding your time could increase your profits.
What the rise of "buy now, pay later" means for consumers and retailers
"Buy now, pay later" solutions have taken off as a more manageable way to pay for purchases. New research from Imperial Business School shows how this is affecting consumer behaviour – and what it means for retailers and policymakers.
Do consumers really care about sustainability?
Consumers may care about sustainability in theory, but how much does it impact their spending habits? And what can policymakers do to encourage us all to make more eco-friendly choices?
Why we fail to see the positives of population growth and immigration
Many people believe population growth means greater competition for a fixed supply of resources. But we should view others as producers, as well as consumers, says Dr Guy Voichek.
How to create more effective marketing strategies with data
For a long time, academics and marketers have struggled to directly observe the pre-purchase "journey" of consumers. But all that's changing, thanks to the availability of pre-purchase data.
Social media anxiety: what doctors can do to help
An interdisciplinary team from Imperial College London has developed a new framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.
Toxic customers and how to handle them
Slighted customers can do a disproportionate amount of damage to a business – particularly in the age of social media. So, what's the best way to respond to negative reviews?