IDEA Lab

Transforming IDEAs into Human and Technological Impact

We are revolutionising learning and empowering visionary leaders through AI and other emerging technologies.

Collaborating across industries and regions, we create adaptive, personalised and immersive experiences that increase accessibility and prioritise the human experience.

Established in 2005, the IDEA Lab team at Imperial Business School is leading the way in global business education, using Innovation, Digital Education, and Analytics to unlock learner potential.

1st

in the World (Global Online MBA, QS rankings 2024)

12

global awards won since 2010

80

online modules developed

20

years of Digital Education leadership

Innovation

We develop, implement and evaluate pioneering educational technologies and pedagogies. This includes actively experimenting with emerging technologies such as AI, VR and learning analytics to drive innovation.

Synchronous VR at scale: using immersive tech to teach Imperial's values

Online and Blended Programmes

We partner with Imperial Business School’s world class academics to develop two fully online MBA programmes and two part-time Masters programmes.

Our online programmes are delivered via The Hub, the dynamic online learning environment first designed and continually enhanced by the IDEA Lab team.

Latest news

Technology

How AI avatars are revolutionising the student experience at Imperial Business School

5 December 2024 Flexible_knowledge

Profile: Associate Dean of Education Quality Cloda Jenkins on why Higher Education must embrace generative AI

How AI and XR can transform education and create a new dimension of learning

Listen to us

Awards

The IDEA Lab has won numerous awards since launching in 2005, securing our position as a world-leader in education technology.

Gold

VR / AR QS Reimagine Education Awards, 2019

Gold

Business School Innovation - AMBA Excellence Awards, 2020

Winner

Best use of AI in Education
MEDEA Awards 2025

Partners

Our partnerships are key to our success. As well as working alongside Imperial London’s Digital Media Lab and Executive Education teams, we partner with a range of educational and technological pioneers to ensure global reach and continuous innovation. We are also proud to be a founding school of QS’s Responsible AI Consortium (RAIC). This is a global network of forward-thinking institutions dedicated to promoting the responsible use of artificial intelligence in Higher Education.

Meet the team

In the IDEA Lab, ideas are our currency. We're a diverse team of creative thinkers, curious technologists and passionate educators. We love to collaborate, experiment and learn together.

If you’re interested in joining the IDEA Lab team, you’ll find our job openings on the Imperial jobs site.