Alara Mutlu, MSc Strategic Marketing (online, part-time) 2021-23, student at Imperial College Business School

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Each year, many of us set different goals and boundaries that we want to achieve. Having goals helps us develop and expand our vision.

When I started MSc Strategic Marketing (online, part-time) at Imperial in September, I set goals for the first term of my studies. Thanks to the programme leaders, academic staff and my cohort, I managed to finish the first term with new knowledge and skills.

Being more conscious of how annual goals and plans can take you further, it is now time to develop new goals for 2022 to take my professional expertise and personal development to the next level. In this blog, I’m sharing with you my goals for 2022 while studying at Imperial College Business School.

My goals for 2022

1. Secure a promotion

I currently working for the Omnicom Group as a Digital Marketing Executive while studying my Master’s in Strategic Marketing online format at Imperial. It can be challenging to be a working professional and a student at the same time and when I first started my Master’s I was concerned about juggling both commitments.

However, the academic staff have shown they care about their students and their wellbeing. They want us to achieve our goals and become the next leaders in the industries that we are passionate about. With this, the opportunities are endless, there are no limits for a student who wants to accelerate in their career.

In 2022, my goal is to receive a promotion in my current company and therefore I need to develop my expertise in digital marketing. MSc Strategic Marketing (online, part-time) is already supporting this. Both the core and elective modules are current and harmonise digitalisation and marketing in a very well-balanced schedule. I am plan on continuing to develop my expertise in this area by focusing on my current studies and maintaining a strong relationship with my digital marketing tutors.

I also want to explore new professional opportunities in 2022 because I think being an explorer brings a vision with it. Symplicity, the Careers portal, provides hundreds of different seminars, drop-ins, workshops where you can improve your CV, tailor cover letters, get ready for interviews or explore new job opportunities around the world. Since I’ve used the fundamental functions in the first term of my studies, I will be exploring new job opportunities around the world in 2022.

2. Develop my marketing analytics skillset

I 2022 I want to develop myself in digital marketing and in particular, performance marketing. Therefore, I want to gain expertise in marketing analytics and make myself competent in optimising digital marketing campaigns according to the analytical insights that I extract from the data collected by authority platforms.

In the first term, our lecturer Daniel Rowles made an introduction to analytics with his business expertise. I am really looking forward to taking the Marketing Analytics module in the Spring term which deliver a new perspective and provide me with comprehensive knowledge on the subject.

3. Make time for myself

If you are in a tight schedule where you have to manage your time perfectly, it is highly likely that you can sometimes forget to take care of yourself. In the first two months of my Master’s, I had the same issue. But each day that you don’t look after yourself, you start to lose concentration which leads to a lack of productivity.

In 2022, I want to set ‘me-hours’ where I can go out with my boyfriend, hang out with my friends, spend time with my dogs and have cosy dinners with my family without thinking about my assignments or work. To help me do these activities, I first have to free up my mind with meditation.

One of my personal goals for 2022 is to go offline for meditation after my work shift ends so that I can study with a fresh mind and body.

I also want to increase the exercise focusing on yoga practices and tennis. I am a former national ice skater and last year I didn’t skate once, so I wish to do it at least once a month in 2022.

These are some of my goals, but everyone’s will be unique. It is so important to have people who believe in you on your journey and I feel very privileged to have Imperial’s support for many of the goals that I want to achieve in 2022.

Alara Mutlu, MSc Strategic Marketing (online, part-time) 2021-23, student at Imperial College Business School

About Alara Mutlu

MSc Strategic Marketing (online, part-time) 2021-23

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