Digital innovation, evolving consumers behaviours and constant shifts and disruptions in markets and business models mean that your brand and your marketing must continuously evolve to stay ahead. At Imperial College Executive Education, we deliver the specialised research and faculty expertise to provide you with a lens through which to make better strategic decisions – decisions about how, when and why it is time to innovate across products or services; and how to engage and grow your customer bases using break-through strategies and campaigns.
Five ways executives can build a personal brand in 2021
Personal branding has become a hot topic with the advent of social media and instantly available information.
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Delivering brand resilience in the digital era
Brand resilience is a term used to describe how strong brands can withstand external pressures through difficult times. If properly cultivated, brand resilience will ensure your brand stands the test of time – time and time again
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