Skip to main content
Imperial Business School
Secondary Top Navigation
News
Blogs
Events
Corporate Relations
Search
Close
Search
Menu
About us
Rankings and accreditations
Meet the Dean
School Leadership
Advisory Board
IB Careers
Culture and inclusion
IDEA Lab
Professional staff
Contact us
MBA
Full-Time MBA
Global Online MBA
Weekend MBA
Executive MBA
Connect with us
Compare our MBA programmes
Our students
The Imperial advantage
Advisory Board
Company sponsorship
Register for an upcoming MBA event
Download brochure
Masters'
Finance Masters'
MSc Finance
MSc Finance & Accounting
MSc Financial Technology
MSc Investment & Wealth Management
MSc Risk Management & Financial Engineering
Compare our Finance Masters'
Management Masters'
MSc in Management (MiM)
MSc Economics & Strategy for Business
MSc Strategic Marketing
MSc Strategic Marketing (online, part-time)
Specialised Masters'
MSc Business Analytics
MSc Climate Change, Management & Finance
MSc Innovation, Entrepreneurship & Management
MSc Global Health Management
All MSc programmes
Connect with us
Our students
The Imperial advantage
Extended term
Advisory Board
Register for an upcoming MSc event
Download brochure
Undergraduate
BSc Economics, Finance and Data Science
Admissions
Funding and scholarships
Careers
Class profile
Student experience
Joint Honours
Intercalated BSc
BPES modules
BSc Biomedical Technology Ventures
Register for an upcoming event
PhD
Admissions
Funding and scholarships
Career impact
Analytics & Operations
Economics & Public Policy
Finance
Management & Entrepreneurship
Marketing
Download brochure
Faculty & Research
Faculty
People
Honorary practice fellows
Join Imperial
Academic areas
Analytics & Operations
Economics & Public Policy
Finance
Management & Entrepreneurship
Marketing
Research Centres
Brevan Howard Centre for Financial Analysis
Centre for Climate Finance & Investment
Centre for Financial Technology
Centre for Health Economics & Policy Innovation
Centre for Responsible Leadership
Centre for Sectoral Economic Performance
Gandhi Centre for Inclusive Innovation
Imperial Business Design Studio
Imperial Centre of Excellence in Quantitative Finance
Leonardo Centre on Business for Society
The Institute for Deep Tech Entrepreneurship
Our Research
Coronavirus (COVID-19)-related research
Doctoral Programme
IB Knowledge
Research impact
Research Support
Publications
Executive Education
Apprenticeship programmes
AI Academy
Data & Analytics
Healthcare
Leadership
Testimonials
Short executive programmes
Technology & Analytics
Marketing & Strategy
Sustainability & Climate
Finance & Economics
Healthcare
Leadership
Custom programmes
Why Imperial ?
Our approach
Book a free consultation
Testimonials
Associate Alumni
Events & webinars
FAQs
About us
Contact us
IB Knowledge
Entrepreneurship & Innovation
Finance
Technology
Management
Marketing
Health
Strategy & Leadership
Alumni
Get involved
Connect and network
Lifelong learning
Alumni careers
Alumni Business Directory
Alumni Advisory Council
Student support
Benefits
FAQs
Our students
Blog
Events
Donate to Imperial
Update your details
Menu
Breadcrumb
Home
Xinrong Zhu
Xinrong Zhu
About Xinrong Zhu
Assistant Professor in Marketing
Xinrong Zhu is Assistant Professor in Marketing at Imperial College London Business School. Her research interests include quantitative marketing, empirical industrial organisation and retail analytics.
Read
Xinrong's Imperial Profile
for more information and publications.
Technology
How is AI affecting freelance jobs?
Marketing
Do social media-led brand boycotts work?
