Authors Title Journal Volume Publication Date
<strong>Seiler, S.</strong>, Tuchman, A., Yao, S. <a target="_blank" href=""> The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects </a> Journal of Marketing Research Volume 58, pp.22-49 February 2021
Herzog, W., <strong>Hattula, J.D.</strong>, Dahl, D.W. <a target="_blank" href=""> Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making </a> Journal Of Marketing Research Volume 58, pp.456-475 June 2021
Sun, X., Foscht, T., <strong>Eisingerich, A.B.</strong> <a target="_blank" href=""> Does educating customers create positive word of mouth? </a> Journal Of Retailing And Consumer Services Volume 62, pp.102638-102638 September 2021
Dixon, D., <strong>Mikolon, S.</strong> <a target="_blank" href=""> Cents of self: How and when self-signals influence consumer value derived from choices of green products </a> International Journal Of Research In Marketing Volume 38, pp.365-386 June 2021
<strong>Maesen, S.</strong>, Lamey, L., ter Braak, A., Jansen, L. <a target="_blank" href=""> Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols </a> Journal Of The Academy Of Marketing Science September 2021