| Authors | Title | Journal | Volume | Publication Date |
|---|---|---|---|---|
| <strong>Seiler, S.</strong>, Tuchman, A., Yao, S. | <a target="_blank" href="http://doi.org/10.1177/0022243720969401"> The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects </a> | Journal of Marketing Research | Volume 58, pp.22-49 | February 2021 |
| Herzog, W., <strong>Hattula, J.D.</strong>, Dahl, D.W. | <a target="_blank" href="http://doi.org/10.1177/0022243721998378"> Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making </a> | Journal Of Marketing Research | Volume 58, pp.456-475 | June 2021 |
| Sun, X., Foscht, T., <strong>Eisingerich, A.B.</strong> | <a target="_blank" href="http://doi.org/10.1016/j.jretconser.2021.102638"> Does educating customers create positive word of mouth? </a> | Journal Of Retailing And Consumer Services | Volume 62, pp.102638-102638 | September 2021 |
| Dixon, D., <strong>Mikolon, S.</strong> | <a target="_blank" href="http://doi.org/10.1016/j.ijresmar.2020.08.002"> Cents of self: How and when self-signals influence consumer value derived from choices of green products </a> | International Journal Of Research In Marketing | Volume 38, pp.365-386 | June 2021 |
| <strong>Maesen, S.</strong>, Lamey, L., ter Braak, A., Jansen, L. | <a target="_blank" href="http://doi.org/10.1007/s11747-021-00796-w"> Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols </a> | Journal Of The Academy Of Marketing Science | September 2021 | |
