Publication Date

Sun, X., Foscht, T., Kerschbaumer, R.H., Eisingerich, A.B.

Pulling back the curtain: Company tours as a customer education tool and effects on pro-brand behaviors

Journal Of Consumer Behaviour

July 2022

Sun, X., Eisingerich, A.B., Foscht, T., Cui, X., Schloffer, J.

Why do customers want to learn? Antecedents and outcomes of customer learning

European Journal Of Marketing

Volume 56, pp.677-703

March 2022

Kreiner, G., Mihelcic, C.A., Mikolon, S.

Stigmatized Work and Stigmatized Workers

Annual Review Of Organizational Psychology And Organizational Behavior

Volume 9, pp.95-120

January 2022

Maesen, S., Lamey, L.

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Journal of Marketing

May 2022

Neufeld, L.M., Andrade, E.B., Suleiman, A.B., Barker, M., Beal, T., Blum, L.S., Demmler, K.M., Dogra, S., Hardy-Johnson, P., Lahiri, A.

Food choice in transition: adolescent autonomy, agency, and the food environment


Volume 399, pp.185-197

January 2022

Jacob, J., Vieites, Y., Goldszmidt, R., Andrade, E.B.

Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor

Journal Of Marketing Research

June 2022

Ferreira, C.M., Vieites, Y., Goldszmidt, R., Andrade, E.B.

The effect of temporary deferrals on donor return: A 26-year assessment in a setting without retention activities


Volume 62, pp.1583-1593

July 2022

Merlo, O., Eisingerich, A.B., Gillingwater, R., Cao, J.J.

Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?

Business Horizons

November 2022

Diao, W., Harutyunyan, M., Jiang, B.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Marketing Science

September 2022

Smith, A.N., Seiler, S., Aggarwal, I.

Optimal Price Targeting

Marketing Science

August 2022

Levine, J., Seiler, S.

Identifying State Dependence in Brand Choice: Evidence from Hurricanes

Cesifo Working Paper

January 2022