Imperial Global Online MBA student using laptop

Written by

Published

Blog type

2 min read

We are pleased to announce the addition of new modules for our Global Online MBA programme. They support the evolution of the online programme and give you more choice to personalise your curriculum. 

New electives in business analytics

We have developed new electives for business analytics for the Imperial Global Online MBA programme: Data Analytics and Management (online)* and Big Data, AI and Machine Learning (online)*.

The electives will teach you how to leverage data that is available in organisations, helping you to make key strategic decisions and optimise outcomes. You will learn about tools and approaches to manipulate datasets and find out how to exploit them for performative advantage.

The module content has been inspired by research from the Imperial Business Analytics centre. The new business analytics electives will be available to all Global Online MBA students who start their programme from January 2021 onwards*. Sign up to our newsletter to keep up to date with the Global Online MBA.

*Modules are currently planned but subject to approval

New digital and analytical marketing modules

Have a keen interest in marketing? There are four brand new marketing electives that will be available for those studying the programme: Applied Strategic Marketing, Digital Marketing, Marketing Analytics and Market Research. The electives cover rapidly evolving areas, such as digital marketing and marketing analytics.

New elective to excel in strategy

Finally, our new elective in Advanced Strategy will provide insights into the latest thinking of corporate strategy, sustainability and the role of stakeholders within a corporation. This module is inspired by the work from our ground-breaking Leonardo Research Centre, established to experiment entirely new ways of doing business.

50+ on campus electives to choose from

In addition to the online electives, you can select your personalised programme from over 50 campus-based MBA electives. Discover how you can tailor the programme and progress your career in our Global Online MBA brochure.

If you would like to find out more about the new Global Online MBA electives or the programme feel free to connect with me, Professor Markus Perkmann, Academic Director of the Global Online MBA.

Markus Perkmann

About Markus Perkmann

Academic Director of the Imperial MBA
Markus Perkmann is Professor of Innovation and Entrepreneurship. He is the academic director of the Imperial MBA and academic director of the Imperial Enterprise Lab. He also curates the Entrepreneurial Journey, our school's experiential startup programme across all on-site MBA programmes.

His research focuses on the business of science, science and technology entrepreneurship and university technology transfer. He is editor of the journal Innovation: Organization & Management, and his research was published in journals including Academy of Management Journal, Organization Science, Research Policy and MIT Sloan Management Review.

Markus has startup experience stemming from working at Greychip, a London-based startup company founded to create an e-learning platform. He holds a PhD in Sociology from Lancaster University.