We are pleased to announce the addition of new modules for our Global Online MBA programme. They support the evolution of the online programme and give you more choice to personalise your curriculum.
New electives in business analytics
We have developed new electives for business analytics for the Imperial Global Online MBA programme: Data Analytics and Management (online)* and Big Data, AI and Machine Learning (online)*.
The electives will teach you how to leverage data that is available in organisations, helping you to make key strategic decisions and optimise outcomes. You will learn about tools and approaches to manipulate datasets and find out how to exploit them for performative advantage.
The module content has been inspired by research from the Imperial Business Analytics centre. The new business analytics electives will be available to all Global Online MBA students who start their programme from January 2021 onwards*. Sign up to our newsletter to keep up to date with the Global Online MBA.
*Modules are currently planned but subject to approval
New digital and analytical marketing modules
Have a keen interest in marketing? There are four brand new marketing electives that will be available for those studying the programme: Applied Strategic Marketing, Digital Marketing, Marketing Analytics and Market Research. The electives cover rapidly evolving areas, such as digital marketing and marketing analytics.
New elective to excel in strategy
Finally, our new elective in Advanced Strategy will provide insights into the latest thinking of corporate strategy, sustainability and the role of stakeholders within a corporation. This module is inspired by the work from our ground-breaking Leonardo Research Centre, established to experiment entirely new ways of doing business.
50+ on campus electives to choose from
In addition to the online electives, you can select your personalised programme from over 50 campus-based MBA electives. Discover how you can tailor the programme and progress your career in our Global Online MBA brochure.
If you would like to find out more about the new Global Online MBA electives or the programme feel free to connect with me, Professor Markus Perkmann, Academic Director of the Global Online MBA.