MSc Innovation, Entrepreneurship & Management: Core modules

This module provides a grounding in financial analysis, both accounting and risk assessment, suitable for those wishing to specialise in innovation and entrepreneurship.

This module provides an introduction to key concepts and evidence of effective marketing, so that businesses serve customers better. It analyses adoption and diffusion processes and explores the consumption of new products and services.

Economics is a theory of decision, how to choose from a range of possible alternatives. This module focuses on decision-making within the firm and its market environment. It covers the main economic models and their utilisation.

Drawing on theory and research evidence, this module assesses roles and the behaviour of the people who work in a business. By the end of the module you will have an understanding of the complexity of organisations and be aware of key issues in contemporary HR management.

Strategy is about creating, maintaining and reinforcing organisational purpose, direction and accomplishment. This module examines theories and evidence about strategic management. You will apply the knowledge learnt to live case studies of your choosing, demonstrating familiarity with, and competence in, the use of strategy tools and techniques.

Some business successes stem from application of new technologies, but others from innovate ways of packaging and charging for services that existing technologies can deliver. The module will teach you how to construct business models and explore new models. Intellectual property (IP) is important in any business model so the course will explore this area in detail.

This module introduces you to the concept of design thinking, and the tools and techniques that may be adopted to take an initial idea and transform it into something that can be developed into a marketable product or service.

This module provides a stimulating and integrated view on the practice of entrepreneurship and new venture creation. The central aim of the module is to de-mystify entrepreneurship and demonstrate that many of the skills and competencies required to launch and grow a successful business can be learned and practiced. You will scout or develop a first venture idea at the start of the spring term with practical workshops and individual team coaching sessions to help guide you. In the summer term, you will research your business idea and either write a business plan, or a report explaining the insights that have led to a negative business case, i.e. abandoning an entrepreneurial idea. You will present your plan or negative business case to peers and a panel of academic and investor judges in a competition held at the end of the summer term.

This module equips you with an understanding of the main issues in innovation strategy and an awareness of the key features of success. You will also gain an appreciation of the relevant skills needed to manage innovation at both strategic and operational levels, and learn from evidence of the success of different approaches.

This module covers the ways that growth-oriented ventures secure the financial resources they need and how they develop capabilities to outperform their competitions and internationalise. The module will help you understand the success factors of high growth ventures before and after their initial public offering (IPO).

This module focuses on the development of innovation skills at the individual level. Students will first complete a diagnostic of their innovation capabilities and develop a personal development plan to improve upon these. Throughout the programme long module, students will practice different behaviours associated with innovation and reflect upon these.