Key information
Healthcare innovation management course overview
This programme will be delivered on campus in partnership with Copenhagen Business School.
Major forces are slowly reshaping healthcare into a truly 21st century data-driven, patient-centric paradigm. These involve a convergence of technology, organisational and policy trends. Given the mounting demands on health services from megatrends such as an ageing population and “known-unknowns” such as climate change, standing still is not an option. Around the world, health care leaders need to rethink the way services are designed and delivered. New thinking is being driven by four basic interconnected trends:
- Growing digital connectivity (e.g. remote care, wearables, internet of things)
- Revolution in data availability and data analytics
- Focus on value rather than cost (e.g. value-based healthcare, risk sharing payment models)
- “The new patient” - informed, empowered patients and co-production of innovations
While they offer huge opportunities, this landscape poses challenges to different players in the health system. Technology developers and suppliers, healthcare funders and providers, policy-makers – and us as healthcare users – need to respond. Relationships in value chains are being reshaped, new ideas about wellness are emerging. A different healthcare ecosystem is being built.
Throughout the course we examine how these forces play out at two levels:
- Coordinating innovation and change across the value chain
- Managing and strategizing around innovation
You will explore how your organisation’s position within the emerging healthcare ecosystem might evolve. What interdependencies are critical, how might the balance of power change, what are the implications of innovations and how can I manage? We focus both on short-term disruptions and longer-term evolutionary trends which impact business models.
Healthcare is a complex system with complicated value chains. To understand the changes going on in your own sector there is much to gain from identifying the innovations and restructuring going on elsewhere in the value chain or wider environment. This course helps you achieve this by bringing together participants from across the healthcare ecosystem.
Healthcare Innovation Project
In addition to the lectures and case studies, the programme includes a project in which participants work through an organisational or business challenge to identify how and where solutions can be found.
Who should attend?
EHIMP attracts participants from all areas of the healthcare value chain and guides them towards greater innovative and entrepreneurial thinking to plan and deliver health services to meet emerging global needs. The programme is aimed at health leaders who can affect innovation in their workplaces, such as executives who are at or progressing towards C-suite level at a health provider, authority or insurer, or health professionals in leading roles.
The programme is also targeted at policymakers and senior leaders from health industries such as pharma, med-tech, and IT, who are influential in the sector's innovation.
Learning objectives
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Understand the emerging healthcare challenges, the complexities of health systems, how the health sector differs from other industries in relation to innovation needs and processes
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Engage with and challenge participants from different business backgrounds and cultures across the health sector to gain new insight into your business or organisation
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Identify opportunities for innovation and change within and across health sector organisations, including your own
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Improve your innovative and entrepreneurial thinking
Programme content
Day 1:
Travel to the Deloitte Innovation Health Centre Observatory
Health Research at the Deloitte Observatory
Deloitte Team
Pharma Futures
Paul Simms
Day Wrap-up & Networking Drinks
Day 2:
Visit to Imperial College Data Science Institute
Ovidiu Serban (DSI), Justin Whatling (Palentir)
Introduction to data-driven healthcare: data management, data science, machine learning, and AI
Digital Transformation
Chris Tucci (Professor Imperial College Business School)
Digital Health Innovation & Disruption
Loy Lobo (Digital Health Strategist)
Executive Challenge Session
James Barlow & Palle Høy Jakobsen (Academic Directors)
Day Wrap-up
James Barlow & Palle Høy Jakobsen (Academic Directors)
Day 3:
The Future of Primary Care
Nigel Edwards, Chief Executive Officer at Nuffield Trust
Alternative Innovation Pipeline
Jim Dawton (Director, Impeller)
Planetary Health and Sustainable Healthcare
Stefi Barna (Education Director at The Centre for Sustainable Healthcare)
What Does This All Mean For You?
Roundtable discussion on take-aways from Module 1
Module 1 Wrap-up
James Barlow & Palle Høy Jakobsen (Academic Directors)
Day 1:
Welcome & Recap of Module 1
Palle Høy Jakobsen, Susie A. Ruff & James Barlow
The Danish Healthcare System
Technology That Solves a Problem: Scale-ups in Health Tech
2 successful health tech scale ups
Integrated Care – Redesigning Care for the Elderly
Oliver Gröne
Fragmented health systems have realized they need greater integration between primary, secondary, and social care. But integration has proved challenging because of organizational silos, vested interests, and insufficient data infrastructure. Drawing on examples from Germany, England and Northern Ireland, this session provides insights into what makes a successful integrated care system, including the role of high-quality data in supporting desired outcomes.
A group or individual project to work on throughout the course and group simulation exercises on a given business challenge
Value-chain innovation in MedTech
Eduardo Setti (Novo Nordisk)
Day 2:
Value-Based Healthcare and Patient-Reported Outcomes
Carl Savage, Karolinska University Hospital, Helene Hedensted Bjerregaard, Aalborg University Hospital, Louise Rosenlund & Kenneth Forsstrøm Jensen, Roche (TBC), Palle Høy Jakobsen and Susie A. Ruff
Healthcare systems around the world are struggling to translate Value-Based Health Care (VBHC) into operational practice. We present an overview of the experiences with VBHC. We also review the more detailed experiences of a major hospital and zoom in on a specific case of a VBHC collaboration between a large pharmaceutical company and a hospital in the personalised treatment of cancer. Finally, we focus on the use of patient-reported outcome data to optimize value for orthopedic patients and to facilitate their involvement in clinical decisions.
The Roche Case
Kenneth Forsstrøm Jensen (Health Data Lead, Roche)
The Role of Insurance Companies
Misja Mikkers (Professor, Tilburg School of Economics and Management)
Insurance-based health care offers potential for stimulating innovations. For E.g. contractual arrangements with providers allow local conditions to be taken into account; more variability emerges across contracts, and regions, giving a broader basis for identifying best practices. This session examines insurance-based European systems, the Netherlands particularly, to discuss the realization of these potentials, and to analyse specific innovations emerging from that context.
Visit to Copenhagen University Hospital (Rigshospitalet) – Innovation
Henning Langberg (BETA Health EAST)
Wrap-up & Travel to CBS
Day 3:
Digital Health Case: Digital Therapeutics
Till Winkler (Associate Professor,Copenhagen Business School)
Patient Innovation
Pedro Oliveira, Copenhagen Business School, Value-chain innovation in MedTech, Novo Nordisk Device Unit (TBC), Palle Høy Jakobsen and Susie A. Ruff
Incorporating technology and innovation into the strategy and daily operations of healthcare firms can significantly contribute to their profitability and sustainable competitive advantage. At the same time, innovation inherently involves a wide array of risks. In this session we hear about alternative innovation frameworks and tools that are essential for those actively engaged in innovation management in healthcare, emphasising the role of 'users’ in that process. Users are themselves a major source of product and service innovation and, for that reason, we explore the role of open and user innovation using examples from healthcare. We also discuss the potential of online platforms to bring users and producers together to identify and further develop health-related innovations and foster their diffusion. While it may seem unlikely that patients can introduce impactful innovations, due to the complexity of the underlying mechanisms of their illness, using the case of Patient Innovation, an online platform that has collected and curated over 1600 innovations developed by patients and informal caregivers, we will show how this happens frequently, in some cases resulting in changes to the state-of-the-art
Executive Challenge Finale
Presentations & Feedback
Programme Wrap-up
Palle Høy Jacobsen, Susie A. Ruff, James Barlow
Programme faculty

James Barlow
Professor James Barlow is the Chair in Technology and Innovation Management (Healthcare) and Programme Co-Director for the Executive Health Innovation Management Programme at Imperial College Business School. He has spent over 20 years working on innovation in healthcare from creation to adoption. He is particularly interested in the complex relationship between innovation in health technologies, services, and infrastructure. James has led or been involved in many research projects and has extensive experience advising and consulting for government and industry. Current roles include Associate Director of Research for Imperial College Health Partners, management board member of the National Institute for Health Research Policy Innovation Research Unit, and President of the International Academy for Design and Health. James has published widely in leading journals including Organization Science, Research Policy, Health Affairs, Social Science & Medicine, California Management Review, and the Bulletin of the WHO. His latest book is Managing Innovation in Healthcare, which was published in January 2017 by World Scientific.

Susie A. Ruff
Susie is the external Program Director at CBS Executive Fonden. Previously she has been CEO and Executive Advisor in her own business RUFF & CO. Business Innovation. Here she worked as a consultant and coach, with development in organizations on global markets, with a focus on healthcare.
Susie has previously been Head of Innovation and Research as well as Director of Healthcare Innovation Centre in the Capital Region of Denmark. Besides this, Susie has had a career in the Ministry of Foreign Affairs and the Trade Council, both in Denmark and internationally. She has also been the head of design and innovation at the Danish Design Center.

Palle Høy Jakobsen
Palle Høy Jakobsen is an Ass. Prof and the Study Director of the Master programme in Bioentrepreneurship at the Copenhagen Business School (CBS). He teaches commercialisation and innovation topics within life science at CBS, Univ Copenhagen, and executive education. He has written two books about the subjects. His educational activities are financially supported by a Novo Nordisk Foundation grant. Palle Høy Jakobsen has been the Director of the Scandinavian unit of EIT Health, a European healthcare initiative and he has 14 years of experience with the pharmaceutical company, Novo Nordisk A/S, where he worked several years as a senior licensing director.

Loy Lobo
Loy is an experienced innovator and leader in healthcare. Over the past decade, he has taken a number of healthcare innovations from concept to market. He has launched a UK social enterprise startup in wellness and was the founder of the telehealth business at BT Global Health. In his last role at BT, he was the Director of Strategy and Innovation for Global Health.

Javier Zamora
Javier Zamora is a Senior Lecturer in the Department of Information Systems at IESE Business School. He received his Ph.D in Electrical Engineering from Columbia University, and his M.Sc. in Telecommunications Engineering from the Universitat Politècnica de Catalunya. His current areas of interest are focused on Big Data, Artificial Intelligence and the Internet of Things and its impact on digital transformation.

Helene Hedensted Bjerregård
Helene is a health economics manager at Aalborg University Hospital in Denmark. Her role primarily consists of applying health economics to new projects within the quality area - to ensure that cost and quality are closely connected, and that resources are spent most effectively.

Kenneth Forsstrøm Jensen
Kenneth Forsstrøm is the Regional Market Access Manager at Roche Denmark playing a key role in Roche’s involvement in value-based health care projects in Denmark.

Pedro Oliveira
Pedro Oliveira is Professor MSO at Copenhagen Business School; Gulbenkian Chair Professor for the Impact Economy and Invited Full Professor at Nova School of Business and Economics. He is the founder and President of Patient Innovation (a non-profit spin-off of his research dedicated to facilitating the sharing of innovative solutions developed by patients/caregivers for themselves, via an online platform); Academic Fellow at the Cornell Institute for Healthy Futures at Cornell University; co-founder of PPL Crowdfunding; member of the Environment and Sustainability Board of Energias de Portugal – EDP and Principal Investigator of several research grants.

Neelam Patel
Neelam is MedCity's CEO, responsible for leading the team and operations, driving the strategy and relationships with key stakeholders and funders. She is also the lead for clinical trials, supporting companies seeking clinical and research expertise and collaborations. Neelam has extensive experience in Pharma, R&D, NIHR service improvement and strategy.

John Cole
30 years’ experience with overall responsibility for strategic planning, project management, design and procurement of major healthcare projects in Northern Ireland. Previouslt Board member and Deputy Secretary of NI Department of Health Social Services and Public Safety and CEO of Health Estates Agency. John was involved in Northern Ireland’s care system transformation programme, incorporating organizational, technological and infrastructure to deliver more integrated care services.
Participant testimonials
"This is an amazing course that helped me understand where the healthcare industry is going, linked with digitalisation and rapid developments. But more importantly, this course gave me the essence of innovation and the innovative thinking process, where I can use it in my day to day work. Very inspirational, with great faculty!"
"Healthcare is developing at a rapid pace and innovation is a crucial part of that development. If you wish to get up to date with the field of health care innovation, this course is highly recommendable. The interaction with other parts of the value chain and not only health care providers like myself, is of great value."
"Healthcare Innovation is a big topic which we can only tackle if we bring stakeholders from all areas together for open discussion and brainstorming. This course provides this opportunity - a mixture of lectures on the principles of innovation with many practical examples on a wide range of topics, highlighting the enormous diversity in this area. I recommend the course to anyone involved in Healthcare, looking to advance their career beyond the ordinary path. "
"Innovation from different angles but always with a business prospective."
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