Eva Look, a Full-Time MBA student, offers insights into her learning journey thus far. She delves into her module selections, explaining the rationale behind each choice and highlighting the significant lessons and takeaways from each module. Through her reflections, she provides a glimpse into the classroom experience integral to this programme.

About me

 Prior to joining the programme, I worked in advertising agencies for six years in Hong Kong, providing marketing consultations and executing advertising campaigns.

My goal after graduation is to work in social impact and sustainability consulting roles, where I can utilise my expertise in a more impactful sector. I chose to study at Imperial College Business School because of its reputation and its comprehensive and up-to-date programmes. For example, I am able to learn more about Artificial Intelligence (AI) in different modules, which may not be available at other schools yet. Let me share insights into the modules I've chosen for this term at Imperial!

My first impressions of Imperial College Business School

In terms of the MBA students and alumni I have encountered so far, my first impression was overwhelmingly positive.

The MBA cohort is not only culturally diverse but also incredibly friendly. We bonded closely during the two weeks before the start of the school year, engaging in team-building activities and treating each other as family members.

The support and love from the alumni community are also remarkable. Many alumni return to the business school to share their MBA journey and work experiences, and my mentor went the extra mile to welcome me to the college and give me a tour of the campus, which was heart-warming.

The modules I’ve chosen and why

This term, I've enrolled in six modules, including two compulsory ones: Marketing Management and Business Problem Solving. Additionally, I've opted for Design Thinking, Sustainability and Competitive Advantage, Data Analytics and Visualisation for Business, and Managing Negotiations as my elective modules. Let's dive deeper into a couple of these courses to provide a glimpse of my learning experience:

Data Analytics and Visualisation for Business

In this module, Professor Xiaocheng Li provided us an overview of various methods for handling, analysing, and visualising data. We acquired basic knowledge of tools such as Python, SQL, and Tableau. We also explored the application of AI tools in data analysis and gained an understanding of their strengths and limitations. An interesting fact we discovered was that if we ask GPT4 to perform calculations without using Python code, it fails to provide accurate answers. Throughout the programme, we had the opportunity to work on assignments using real-life data, where we tried building predictive models to solve business problems.

Design Thinking: Solving Complex Problems Through a Disruptive Mindset

In this module, we embarked on a 2.5-month journey exploring the design thinking methodology and process with Professor Ileana Stigliani. We began by defining the problem and conducting user research, followed by collecting and clustering inputs to gain key insights. Using these insights, we engaged in an idea generation process to generate numerous ideas, and then selected a few for testing and feedback. At the end of the module, we were required to present our process and final product to a panel consisting of professionals from creative agency. Throughout the journey, we were provided with tools and frameworks to guide us at every step. Our team focused on the challenge of helping students land jobs more effectively, which involved interviewing students, career consultants, and recruiters to understand their pain points. We then developed prototypes to test and refine our ideas, and finally proposing a AI-powered platform that consolidate various tools and platform together as a final product. It was a comprehensive and enriching experience that allowed us to apply design thinking principles in a practical context.

Business Problem Solving

In this module, Dr. Ian Mackenzie provided us with valuable insights into business problem solving and consulting. With his extensive practical experience, he presented us with various real-life business cases, guiding us on how to break down and address complex problems. These cases included topics such as organisational restructuring, innovation transformation, and even effective interview techniques. The sessions were highly interactive with active participation from our cohort, allowing us to learn from one another and gain different perspectives on how to approach the cases. To conclude the module, we will be working in groups to write a proposal based on a case study, applying the knowledge and skills we acquired throughout the sessions.

My Favourite Module so far: Sustainability and Competitive Advantage

This module, the first in the MBA programme to specifically address sustainability, has been highly anticipated by me. Led by Professor Christiane Bode, the module provided valuable insights and exceeded my expectations.

Spanning four consecutive days, the module was a comprehensive block elective that ensured our full engagement. Professor Bode delivered valuable content throughout, emphasising “the idea that addressing society's E-S-G challenges requires business leaders to make trade-offs between economic, social, and environmental goals while seeking innovative solutions.” This module aimed to help students think through different ways the space is evolving and enable them as business leaders to make a positive impact while acknowledging the complexities and pressures faced by businesses today.

The content of the module was extensive, incorporating lectures and case studies that made the concepts practical and applicable. We were fortunate to have a guest lecture by Daniel Klier, the former global head of sustainable finance at HSBC and the current CEO of ESG Book, who shared insights into the progress of ESG in the finance industry, adding depth to our understanding.

Another highlight of the module was a simulation exercise focused on stakeholder management. We immersed ourselves in the role of project managers at a mining site in Venezuela, negotiating with various stakeholders to develop a proposal that would gain majority agreement. This interactive exercise provided a hands-on experience of the challenges inherent in stakeholder management.

The module concluded with group presentations by our classmates, where they discussed sustainability strategies adopted by different companies. It was eye-opening to learn about the diverse approaches and responses to the "new sustainability trend". The module ended with an inspiring talk by Professor Bode, in which we explored how we can make a positive impact, even if our job roles are not explicitly focused on social impact.

Overall, this module has been truly inspiring, equipping us with a comprehensive understanding of the challenges and possibilities of achieving the triple bottom line. I am looking forward to completing the module with the final individual assignment, where I will have the opportunity to explore innovative models for existing companies to tap into the Base of the Pyramid.

My favourite memory of the programme so far

While working with my classmates on various school projects and perfecting our group presentations has been a rewarding experience, my best memory as an MBA student thus far is the getaway we had with my cohort in October. We embarked on a hike to Sevens Sisters Cliff, and it was an incredible bonding experience. The hike presented its challenges, but we supported and encouraged each other throughout the journey, allowing us to enjoy the breathtaking views of the cliffs along the way. 

My advice to candidates considering applying to Imperial College Business School

Be authentic both to yourself and to the admissions panel. Take the time to deeply understand yourself and your long-term career aspirations. This self-reflection will help you craft a compelling narrative that genuinely conveys your story to the admissions panel.

Additionally, reach out to current students at the Business School to gain insights into what Imperial College Business School offers and determine if it aligns with your goals. Student ambassadors are available to answer your questions and provide guidance to fine-tune your application to the programme. 

Cyanoskin, a pioneering startup, emerged victorious in Imperial’s Venture Catalyst Challenge (VCC) 2024 with their groundbreaking 'living paint' technology designed to transform buildings into CO2-absorbing structures. Co-founded by Antoinette Nothomb (MSc Innovation, Entrepreneurship and Management alumnus) and Emma Money (Royal College of Art alumnus), Cyanoskin secured the top prize of £30,000, showcasing their innovative approach to addressing climate change. This win underscores the ongoing commitment of the Imperial Venture Catalyst Challenge to nurture and support early-stage ventures, with a track record of success stories including Notpla and Breathe Battery.

Antoinette Nothomb, co-founder of Cyanoskin, said: "Emma and I are absolutely thrilled about winning the VCC final. However, what struck us most profoundly was that winning wasn't merely about the financial reward.

Throughout the programme, we experienced a large sense of support from the VCC and its network. At any point, and any time when help was needed, it was quickly provided by the VCC through their incredible network. While the financial prize is certainly appreciated, what truly matters is the trust placed upon our company by VCC and Imperial College London. We feel well-equipped to continue this journey. Now if we do talk about the financial aspect, yes, we are indeed ecstatic.

This funding enables us to further our research at the Advanced Hackspace and prepare for the launch of our very first pilot in September 2024."

The challenge, spanning a three-month programme, saw participation from 25 teams, each vying for a portion of the £100,000 prize fund, the largest of its kind in any UK university entrepreneurship competition. Divided into five distinct tracks—AI & Robotics, Creative & Consumer, Digital & Finance, Energy & Environment, and Health & Wellbeing—the competition provided a platform for startups to showcase their ingenuity and potential impact.

Cyanoskin's solution resonated strongly with sustainability managers globally who are grappling with limited budgets and the urgent need to achieve net zero targets. Their 'living paint' offers an efficient and cost-effective means of reducing carbon emissions and pollution in urban areas. By leveraging photosynthetic paint that mimics the CO2-absorbing properties of algae, building owners can actively contribute to environmental sustainability while receiving real-time updates on their carbon absorption progress through a dedicated app.

Alongside Cyanoskin, other standout winners were recognised for their exceptional contributions to innovation. BrainMod, for their work on wearable neurotechnology and AI therapeutics, secured the top Moonshot Prize of £10,000, underscoring their commitment to pushing the boundaries of technological advancement. Polaron, recipient of the second Moonshot Prize, was lauded for their efforts in leveraging generative AI to accelerate the design of advanced materials.

Pyri's innovative wildfire detection system, which utilises biocompatible materials for extensive and cost-effective coverage, earned them the top Social Impact Prize of £10,000. Similarly, Tulibot's development of real-time subtitling smart glasses for the deaf community garnered them the second Social Impact Prize, highlighting their dedication to fostering inclusive communication.

In addition to these remarkable achievements, individual track winners across various domains were celebrated for their innovative endeavors. From AminoAnalytica's virtual screening software accelerating drug discovery to Neubond's wearable devices aiding stroke mobility rehabilitation, each winner exemplifies the spirit of innovation and impact driving the Venture Catalyst Challenge forward.

Marco Wai, one of our Full-Time MBA students, reflects on his experience on an MBA Trek to Morocco. Student social treks offer a unique opportunity for MBA students to gain real-world industry experience and enhance their career prospects. From exploring Morocco’s unique market dynamics, to discovering hidden gems in local life, Marco highlights the benefits of immersing himself in another culture to learn and develop as a business professional. 

Our MBA Trek to Morocco 

An MBA trek is a student-organised trip. It’s a very common tradition for many MBA students studying at top business schools around the world and offers a chance to explore a specific region or industry to gain insights and build connections.  

In our case, we chose Morocco for its blend of business opportunities and cultural experiences. It was the first time to Africa for many of us and provided a unique opportunity to learn about global business practices while immersing ourselves in Moroccan culture. Some of our classmates brought their partners along as well, which was a great opportunity to bond and get to know each other better. 

The Social MBA Trek was a transformative experience for me. My personal highlight was our visit to the desert. The vastness of the dunes and the camaraderie of our group during the buggy ride created memories I'll cherish forever. - Neville Yeung

Why I participated in the Social MBA Trek 

Imperial College Business School’s MBA programme brings together students from diverse backgrounds, cultures, and languages. This 5-day social trek offered a unique chance for all of us to bond, allowing us to unwind and relax together after our final exams.  

Through shared activities like meals, hiking, desert trips and museum visits, we not only learnt about Moroccan culture but also exchanged insights from our own backgrounds, fostering deeper connections among our cohort. 

My highlights   

I am simply amazed at how talented my classmates are. We have Jean Michel who can speak both Arabic and French, Raniah who can speak native Arabic, and Noelle who can speak fluent French. Since Morocco was once a French colony, my talented classmates’ language skills were very handy. Whether riding buggies in the desert, exploring museums, or savouring local cuisine, their linguistic prowess added depth to our experiences.   

Exploring hidden gems and the local culture 

In addition to exploring the local markets, we ventured off the beaten path to discover authentic Moroccan experiences. For instance, we attended a traditional music performance in a local cafe, where we were welcomed with open arms by the locals.  

We also went on a hike near the small villages and visited a local Moroccan's house, where they were kind enough to serve us homemade snacks and mint tea. These experiences allowed us to connect with the heart and soul of Moroccan culture in a way that goes beyond typical tourist attractions.

Studying online with Imperial College Business School eliminates geographical barriers, providing access to a high-quality and supportive educational experience, whilst giving you the flexibility to work anytime and from anywhere around the globe.  

Katarina Milović, a MSc Strategic Marketing (online, part-time) student, highlights how online learning has been instrumental in balancing her studies with other commitments, provided opportunities to connect with peers on a global level, and empowered her to pursue her career goals. 

Online learning has not only made university an incredibly rewarding and enjoyable experience but has also propelled me towards personal growth and self-discovery in ways I hadn't imagined possible.

About me 

I'm driven by the passion to create positive change through social entrepreneurship and marketing. From spearheading the development of a government communications service in Serbia, to embarking on the journey of co-founding two non-governmental organisations (NGOs) and nurturing my own startup venture, I thrive on the challenge of bringing innovative ideas to life and making a difference in the world. 

Why I chose to study online with Imperial College Business School 

My decision to enrol on MSc Strategic Marketing (online, part-time) at Imperial College Business School stemmed from a unique blend of factors tailored to my portfolio career objectives: 

Flexibility 

Opting for an online programme provides me with the flexibility necessary to seize diverse opportunities. I’m currently immersed in the BOLD Fellowship of Entrepreneurship and Economic Development in New York, US, where I'm co-founding an initiative aimed at empowering aspiring female entrepreneurs and leaders, while refining my startup idea through an intense 12-week programme. 

Networking 

The programme's remarkable online nature makes it ideally suited for individuals at various stages of their careers, and I've had the privilege of connecting with professionals from diverse backgrounds. 

Dynamic marketing principals  

Imperial’s MSc Strategic Marketing (online, part-time) is tailored to provide a comprehensive understanding of marketing principles and strategies, preparing us to navigate the complexities of today's business landscape with confidence. My fascination with human behaviour and my desire to pursue a business-focused path post-bachelor's makes the programme the perfect blend of psychology and business for me. 

Opting for an online programme at such a prestigious university has been instrumental in my personal and professional development journey. The opportunity to learn from esteemed faculty and collaborate with ambitious peers has enriched my experience. 

Managing full-time work and part-time online study 

Navigating the demands of full-time work alongside part-time online study certainly presents its challenges, especially when faced with significant transitions such as changing jobs and managing multiple projects across various locations. However, I've found that the key to overcoming these hurdles lies in recognising that I don't have to tackle them alone. 

The programme’s cohort serves as an exceptional support system, fostering a sense of camaraderie and friendship despite the geographical distances between us. I'm deeply grateful for the bonds formed within this community, as they have enriched my learning experience and provided unwavering support along my journey. 

The Programmes team has exceptional dedication to student success. They consistently prioritise our needs, offering additional tutorials for challenging subjects and arranging extra career workshops on campus, which is especially beneficial for students based in London.

My highlights from the programme so far 

One rewarding moment that stands out is the privilege of representing Imperial College Business School at the Web Summit in Portugal as a Women in Tech participant. During this renowned tech conference, we had the opportunity to immerse ourselves in the latest innovations, attend insightful talks and panel discussions, and network with industry leaders and fellow attendees from around the globe. Additionally, attendees were invited to participate in the Startup Guide Summit, providing further insights into entrepreneurship and innovation. 

Another rewarding highlight was our strategic market management assignment which provided an opportunity to unleash our creativity. Collaborating closely, my team developed a new product and formulated a comprehensive launch strategy, drawing upon insights gleaned from our coursework. It was immensely gratifying to see our ideas come to fruition and to witness the impact of our strategic decisions. 

There are also plenty of social and professional events, such as the Winter Party, where I got the opportunity to meet up with students from my online cohort in January.

At Imperial College Business School, we equip our students to engage with business on a global level. The Global Immersion elective on our Masters' programmes offer students the chance to travel across the world to gain first-hand experience of the business dynamics in a different country.

These Global Immersions include visits to various companies representing diverse industry sectors, along with social and cultural activities. They also provides an opportunity for valuable networking opportunities as students travel alongside peers from a range of programmes within the Business School. 

This week around 300 of our Masters’ students chose to travel to either the US or Singapore. Each of the five trips taking place focus on a different theme, and range from visits to major investment banks, to exploring how data and advancing technologies function in a real-world corporate setting. 

The importance of Global Immersions 

By engaging in international experiences, students gain a unique perspective on global business practices and develop a broader understanding of different cultural contexts. They experience first-hand how businesses operate in diverse environments, which fosters adaptability, cross-cultural communication skills, and a global mindset. These qualities are increasingly vital in today's interconnected and globalised business landscape, and this skill set is highly sought after by employers.  

Find out more about the five different trips that took place this week, including the companies involved and highlights: 

Global Digital Applications  

• Destination: Boston & New York, US 

• Programmes: MSc Management, MSc International Management, MSc Innovation, Entrepreneurship and Management 

This module explores how data and artificial intelligence is being applied in real-world corporate settings. Students visited both Harvard and MIT to learn more about their innovation labs and the future of business applications of AI and data. In New York, students met large corporates such as Estée Lauder and JP Morgan to learn how they use AI and data to enhance their businesses. 

The Future of Cities 

• Destination: Singapore 

• Programmes: MSc Management, MSc International Management, MSc Innovation, Entrepreneurship and Management 

This module explores Singapore as a Smart City and how local innovations make it unique. Students visited Changi airport to learn why their strategic vision makes it the world's best airport. Other visits included a trip to Volocopter, an electric drone operated helicopter providing novel approaches to transportation. 

Corporate Finance for Practitioners 

• Destination: Singapore 

• Programmes: MSc Finance, MSc Finance & Accounting, MSc Investment & Wealth Management, MSc Risk Management and Financial Engineering 

This is a taught elective which incorporates visits to banks located in Singapore. Student lectures were hosted by the Wealth Management Institute, and we visited major international banks such as Bank of Singapore, HSBC and DBS. 

Introduction to Quantitative Investing 

• Destination: New York, US 

• Programmes: MSc Finance, MSC Financial Technology, MSc Investment & Wealth Management, MSc Risk Management and Financial Engineering 

This is a taught elective which incorporates visits to banks located in New York. Student lectures were hosted by Cornell Tech at their Roosevelt Island campus, and we visited major investment banks such as UBS and Two Sigma, as well as the Deutsche Bank trading floor. 

International residency recap

The week-long residency at the Chinese University of Hong Kong (CUHK) Business School was an unforgettable experience. From engaging lectures to eye-opening site visits, the international residency provided me with the opportunity to explore the intricacies of operating an international business in China. Standout moments for me included site visits to ByteDance, BGI Group, and Guangzhou Xiaopeng Automotive, offering valuable insights into the dynamic business environment in China. Additionally, the residency featured an overnight stay in Shenzhen, China, providing us with the chance to witness classroom learnings in action.

Overall, my international residency in China was more than a learning experience, it was a transformative journey that expanded my global perspective, enriched my network, and left an unforgettable mark on my professional and personal development.

Developing a global perspective

The residency significantly broadened my understanding of global business and leadership. Immersed in the vibrant Chinese business landscape, it deepened my awareness of Chinese culture, providing a crucial cultural context for future global engagements. Additionally, the experience enhanced my knowledge of the Chinese economy, revealing its complexities and future growth prospects. The insights gained into strategies for external companies engaging with the Chinese market and suppliers were invaluable, offering practical knowledge that I believe will greatly benefit my career. Overall, the residency provided me with a well-rounded perspective essential for navigating the complexities of international business and leadership.

Key highlights 

One standout session was the lecture by Professor Howard Lam, offering insights into how foreign companies access the China market. Professor Lam's wealth of experience at P&G, McDonald’s, and Coca-Cola brought marketing theory to life, connecting classroom learnings to real-world applications. Practical examples from Professor Lam's professional career also offered insights into the cultural awareness needed when operating a business in China.

The second notable lecture focused on Emerging Technology in China, presented by Dr. Toa Charm. This session provided an in-depth review of major technology players in China compared to their US counterparts, illustrating the momentum and strength of China’s Tech Start-up Ecosystem. Dr Charm’s personal insights from his senior management positions in business was a key takeaway for me.

Apart from the educational experiences, my most significant memory was strengthening friendships with classmates and immersing myself in the unique business culture of Hong Kong and China. It was not just a professional journey but a personal one, fostering lasting connections.

Exploring Hong Kong

The decision to travel early allowed me to explore Hong Kong and China with fellow EMBA22 students. CUHK curated an exceptional itinerary, seamlessly blending business and cultural experiences. From the vibrant streets of Hong Kong to the tech hubs of Shenzhen, the trip offered an all-inclusive view of China's diverse landscape.

Standout activities in Hong Kong included hiking up Victoria Peak, immersing myself in the vibrant markets, and visiting Tian Tan Buddha via a glass-floor cable car! In China, the key activities included a well-organised cultural tour along with exploring Shenzhen.

Advice to Executive MBA students

Seize the opportunity fully. Go early, stay late. Immerse yourself not only in the business aspect but also in the local culture. Be open to new ideas, diverse ways of working, and embrace the trip as a chance for both personal and professional growth. 

Overall, my international residency in China was more than a learning experience, it was a transformative journey that expanded my global perspective, enriched my network, and left an unforgettable mark on my professional and personal development. As we continue to navigate an interconnected world, these insights will undoubtedly shape my approach to international business.

What does the new class look like? 

The Executive MBA programme at the Business School has long thrived on its diversity, fostering vibrant class discussions and facilitating the establishment of a global network. This year's cohort of 45 students upholds this tradition, with 31% of the group being female and representing 20 different nationalities.