Content has been simplified and split into clear, understandable sections.
The data shared is no more than what users need.
Published content follows data protection and privacy guidance.
Responsible use of AI
The environmental impact of AI has been considered before use.
Before using AI to generate images and/or videos, the Asset Library and/or the Design Team have been consulted to see if there are existing images and/or videos available for use.
Content
Readability
Content has been confirmed to be easily understandable using the Flesch reading ease score.
Formatting
Content has been organised and formatted in a way that makes it easy for users to scan, read, and act on.
Links
Broken links have been fixed or removed.
Redirects have been used only when content is moved or renamed.
Unnecessary redirects have been removed.
Media assets
Images
Images have been used only when necessary.
Images used are in JPEG format.
Images used have been optimised by cropping and/or scaling as necessary.
Audio, animations, and videos
Text or static images have been used instead of audio, animations, and videos where possible.
Where dynamic media was necessary, the use of audio has been prioritised over animations, and optimised animations over video.
Media does not auto-play without user consent.
No long-running or looping media have been used.
Lighter media alternatives have been used.
Other file types
Information has been presented as static web elements (e.g. HTML, text, table) instead of downloadable or embedded files where possible.
The lowest file size that meets the user’s needs has been used.
The document has been made viewable in the browser rather than forcing a download where possible.