Writing a great Professional Web Page (PWP)
Top tips for a great PWP
We’ve created a round-up of ten top tips for making the most of your PWP:
1. Keep your basic details up to date
Your title, name, department, location and assistant's details are already in the College directory. It's well worth checking from time to time to make sure the basics are right.
2. Use a professional photo
If you’re still in shadow, it’s time to make a change and reveal yourself with a photo, preferably a professional quality one. This always helps to make your pages personable and relatable. Imperial has fairly regular photoshoots for free, so it’s worth checking when the next session is.
3. Keep your published work and achievements upto date
You can easily showcase your most recent academic activities, outputs, awards and memberships using the Symplectic Elements system. Here, you can find a step-by-step guide to using Symplectic.
4. Write a good short summary of yourself for your homepage
Your summary should expand on what appears in your job title. It can be helpful if you've more than one role at Imperial or elsewhere.
5. Create subheadings on the page
Very easy to do and easier for readers to follow. Popular subheadings include your background, interests outside your main speciality and any extra-curricular activities at Imperial or outside.
6. First person or third person
It's up to you but be consistent and consider your audience. For example if widening participation and outreach is important to you, a first person style of writing can be a little more personal. Others may prefer a more objective, third person approach to writing about themselves.
7. Use the Research page to tell us about your research
It’s a chance to summarise key themes or highlight opportunities for collaboration.
8. Use the extra page
Use it to hold links to publicly accessible resources. Highlight opportunities for collaboration.
9. Choose your favourite publications
Within Symplectic you can select key, important publications to pull through to feature on your homepage
10. Showcase your media
Links to your videos, your blog and social media accounts can be added to your profile.