Student sat in the Business School cafe
  • Postgraduate taught
  • MSc

Strategic Marketing

Prepare to lead a data-driven marketing team.

Learn in the heart of one of the world’s leading cultural, business and financial centres

Gain invaluable industry experience to stand out in a competitive market

Join a programme where marketing science is blended with data-driven decision-making for business

Course key facts

  • Qualification

    • MSc

  • Duration

    1 year

  • Start date

    September 2024

  • Study mode


  • Fees

    • £39,000 Home

    • £39,000 Overseas

  • Delivered by

  • Location

    • South Kensington

Minimum entry standard

  • First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications

View full entry requirements

Course overview

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a uniquely 'Imperial College view' of marketing — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.

Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies. You will get the opportunity to deep dive into concepts and skills through elective modules, allowing you to shape your learning experience to suit your career goals.

Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.


This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.

Find out more about potential course changes.

Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.

Before the programme begins you will be expected to complete online pre-study modules which are delivered through The Hub, Imperial College Business School’s virtual learning environment.

These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.

The core modules build on previous experience while introducing new and challenging disciplines. Modules in the Autumn term will give you a broad commercial understanding as a foundation for the focused study of marketing. Modules taken in the Spring term will equip you with practical tools for the application of marketing strategies.

  • Applied Strategic Marketing
  • Consumer Behaviour
  • Data Visualisations and Analytics
  • Digital Marketing
  • Finance and Pricing Strategy
  • Market Research
  • Marketing Analytics
  • Services and Customer Relationship Management
  • Strategic Brand Management
  • Strategic Market Management

Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme. 

Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose three electives from a range of topics offered in the spring and summer terms.


  • Advanced Marketing Analytics
  • Customer Analytics and Engagement 
  • Effective Crisis Management
  • Emerging Technologies in Marketing
  • Global Strategy
  • Leadership 
  • Machine Learning Applications in Marketing
  • Marketing Decision Making
  • Marketing in an Age of Disruption 
  • Sustainable Marketing 
  • Strategic Marketing Innovation

In the summer, you will get the chance to integrate and apply your knowledge in the Entrepreneurial Strategy module and Applied Strategic Marketing report.  

You will also have the opportunity to gain practical experience by completing a Strategic Marketing Consulting Project, Work Placement or Case Study. 

Alternatively, you can opt to study the Individual Research Project in lieu of these projects.

  • Entrepreneurial Strategy
  • Strategic Marketing Consulting Project
  • Work Placement
  • Case Study
  • Applied Strategic Marketing Report
  • Individual Research Report

Professional accreditation

We are among a handful of business schools worldwide to achieve triple accreditation:

We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.

Teaching and assessment

Teaching and learning methods

  • Case studies
  • Equipment/technique demonstrations
  • Presentations and seminars
  • A group of people interacting
    Group work
  • Person at lectern giving speech
  • Blackboard virtual learning environment
    Virtual learning environment
  • Recorded lectures available online
    Lecture recordings
  • People collaborating and completing practical work.
    Practical classes and fieldwork
  • Workshops

Assessment methods

  • Case studies
  • Person completing coursework
    Continuous assessments
  • Essays
  • Formal presentations
  • Multiple choice tests
  • Person participating in classroom discussion.
  • Papers from a written report
  • A person completing a written exam
    Written exams

Entry requirements

We consider all applicants on an individual basis, welcoming students from all over the world.

How to apply

Apply online

If you are applying to the Business School, you may be considered for one course per admissions cycle.

Tuition fees

Tuition fee

2024 entry


How will studying at Imperial help my career?

Consultant with a speech bubble

Discover solutions to real-world business challenges with guidance from industry experts.

Lightbulb above a book

With specialised knowledge, you'll be highly sought after in a range of sectors.

Computer screen with cog

Technology, FMCG and luxury goods are just some of your options.

Man standing under a sign pointing different directions

99% employed within six months, class of 2022

Terms and conditions

There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.

Read our terms and conditions

You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.

Programme specifications