Strategic Marketing
Prepare to lead a data-driven marketing team.
Learn in the heart of one of the world’s leading cultural, business and financial centres
Gain invaluable industry experience to stand out in a competitive market
Join a programme where marketing science is blended with data-driven decision-making for business
Course key facts
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Qualification
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MSc
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Duration
1 year
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Start date
September 2024
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Study mode
Full-time
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Fees
£39,000 Home
£39,000 Overseas
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Delivered by
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Location
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South Kensington
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Minimum entry standard
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First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications
Course overview
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a uniquely 'Imperial College view' of marketing — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.
Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies. You will get the opportunity to deep dive into concepts and skills through elective modules, allowing you to shape your learning experience to suit your career goals.
Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.
Structure
This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.
Find out more about potential course changes.
Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.
Before the programme begins you will be expected to complete online pre-study modules which are delivered through The Hub, Imperial College Business School’s virtual learning environment.
These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.
The core modules build on previous experience while introducing new and challenging disciplines. Modules in the Autumn term will give you a broad commercial understanding as a foundation for the focused study of marketing. Modules taken in the Spring term will equip you with practical tools for the application of marketing strategies.
- Applied Strategic Marketing
- Consumer Behaviour
- Data Visualisations and Analytics
- Digital Marketing
- Finance and Pricing Strategy
- Market Research
- Marketing Analytics
- Services and Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme.
Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose three electives from a range of topics offered in the spring and summer terms.
- Advanced Marketing Analytics
- Customer Analytics and Engagement
- Effective Crisis Management
- Emerging Technologies in Marketing
- Global Strategy
- Leadership
- Machine Learning Applications in Marketing
- Marketing Decision Making
- Marketing in an Age of Disruption
- Sustainable Marketing
- Strategic Marketing Innovation
In the summer, you will get the chance to integrate and apply your knowledge in the Entrepreneurial Strategy module and Applied Strategic Marketing report.
You will also have the opportunity to gain practical experience by completing a Strategic Marketing Consulting Project, Work Placement or Case Study.
Alternatively, you can opt to study the Individual Research Project in lieu of these projects.
- Entrepreneurial Strategy
- Strategic Marketing Consulting Project
- Work Placement
- Case Study
- Applied Strategic Marketing Report
- Individual Research Report
Professional accreditation
We are among a handful of business schools worldwide to achieve triple accreditation:
- Association of MBAs (AMBA)
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.
Teaching and assessment
Teaching and learning methods
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Case studies
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Equipment/technique demonstrations
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Presentations and seminars
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Group work
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Lectures
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Virtual learning environment
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Lecture recordings
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Practical classes and fieldwork
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Workshops
Assessment methods
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Case studies
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Continuous assessments
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Essays
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Formal presentations
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Multiple choice tests
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Participation
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Reports
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Written exams
Entry requirements
We consider all applicants on an individual basis, welcoming students from all over the world.
How to apply
Apply online
If you are applying to the Business School, you may be considered for one course per admissions cycle.
Visit our Admissions website for details on the application process.
If you are applying for a taught Master’s course, you will need to pay an application fee before submitting your application.
The fee applies per application and not per course:
- £100 for all MSc applications to Imperial College Business School
- £150 for MBA applications to Imperial College Business School
There is no application fee for MRes courses, Postgraduate Certificates, Postgraduate Diplomas or research courses, such as PhDs and EngDs.
If you are facing financial hardship and are unable to pay the application fee, we encourage you to apply for our application fee waiver.
Find out more about the application fee and waiver
An ATAS certificate is not required for students applying for this course.
Tuition fees
Tuition fee
2024 entry
£39,000
If you're a UK national, or EU national with settled or pre-settled status under the EU Settlement Scheme, you may be able to apply for a Postgraduate Master’s Loan from the UK government, if you meet certain criteria.
For 2023-24 entry, the maximum amount is £12,167. The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
The fee for this course is fixed based on the year you enter the College, not your year of study.
The fee for this course is not linked to inflation.
Find out more about our tuition fees payment terms.
If you're a UK national, or EU national with settled or pre-settled status under the EU Settlement Scheme, you may be able to apply for a Postgraduate Master’s Loan from the UK government, if you meet certain criteria.
The government has not yet published the loan amount for students starting courses in Autumn 2024. As a guide, the maximum value of the loan was £12,167 for courses starting on or after 1 August 2023.
The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
Your future career
Discover solutions to real-world business challenges with guidance from industry experts.
With specialised knowledge, you'll be highly sought after in a range of sectors.
Technology, FMCG and luxury goods are just some of your options.
99% employed within six months, class of 2022
Further links
Contact the department
- Telephone: +44 (0)20 7589 5111
- Email: business.school@imperial.ac.uk
Visit the Imperial College Business School website
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Terms and conditions
There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.
You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.
Programme specifications