Strategic Marketing (Online)
Prepare to lead a data-driven marketing team in this online, part-time course.
Study from anywhere in the world, with opportunity for on-campus connection
Gain invaluable industry experience to stand out in a competitive market without interrupting your career
Join a programme where marketing science is blended with data-driven decision-making for business
Course key facts
Minimum entry standard
First or 2:1 undergraduate degree in a discipline such as business management, marketing, economics, psychology, or media and communications
Whether you're an ambitious recent graduate or a motivated early-career professional looking to level-up, our MSc Strategic Marketing (online, part-time) programme will transform you into an industry trailblazer with a deep understanding of marketing from a strategic perspective.
Equip yourself with the skills and confidence to make the decisions that will transform your company's marketing activity, add real value to your organisation, and in turn advance your career.
You'll graduate with the same programme certification as our top-ranked on campus programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master's and advancing your career.
This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.
Find out more about potential course changes.
Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.
Before the programme begins you will complete online pre-study modules delivered through The Hub, Imperial College Business School’s virtual learning environment.
These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.
The core modules build rapidly on your previous experience, while introducing new and challenging disciplines. You will explore essential marketing topics and acquire the skills to be an effective strategic marketer in all areas of the profession.
- Applied Strategic Marketing
- Consumer Behaviour
- Digital Marketing
- Finance and Pricing Strategy
- Marketing Analytics
- Market Research
- Services and Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme.
Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year.
- Brand Experience Design
- Customer Analytics and Engagement
- Data Analytics and Visualisation for Business
- Effective Crisis Management
- Emerging Technologies in Marketing
- Global Strategy
- Integrated Marketing Communications
- International Business (not running in 2023-24)
- Machine Learning Applications in Marketing
- Marketing in the Age of Disruption
- Strategic Marketing Innovation
- Sustainable Marketing
The programme culminates in a Work-Based Project or Case Study, and an Applied Strategic Marketing Report. These projects are your opportunity to synthesise all of your learnings in an applied way, applying your problem-solving skills in complex and challenging marketing situations.
Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work-Based Project or Case Study and Applied Strategic Marketing Report.
- Applied Strategic Marketing Report
- Case Study
- Individual Research Report
- Work-Based Project
We are among a handful of business schools worldwide to achieve triple accreditation:
- Association of MBAs (AMBA)
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.
Teaching and assessment
Teaching and learning methods
Presentations and seminars
Virtual learning environment
Practical classes and fieldwork
Multiple choice tests
We consider all applicants on an individual basis, welcoming students from all over the world.
How to apply
If you are applying to the Business School, you may be considered for one course per admissions cycle.
Visit our Admissions website for details on the application process.
If you are applying for a taught Master’s course, you will need to pay an application fee before submitting your application.
The fee applies per application and not per course:
- £100 for all MSc applications to Imperial College Business School
- £150 for MBA applications to Imperial College Business School
There is no application fee for MRes courses, Postgraduate Certificates, Postgraduate Diplomas or research courses, such as PhDs and EngDs.
If you are facing financial hardship and are unable to pay the application fee, we encourage you to apply for our application fee waiver.
Find out more about the application fee and waiver
An ATAS certificate is not required for students applying for this course.
The fee for this course is fixed based on the year you enter the College, not your year of study.
The fee for this course is not linked to inflation.
Find out more about our tuition fees payment terms.
If you're a UK national, or EU national with settled or pre-settled status under the EU Settlement Scheme, you may be able to apply for a Postgraduate Master’s Loan from the UK government, if you meet certain criteria.
The government has not yet published the loan amount for students starting courses in Autumn 2024. As a guide, the maximum value of the loan was £12,167 for courses starting on or after 1 August 2023.
The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
If you live in a country that imposes a GST for online courses, you may incur an additional tax charge on your tuition fees.
Currently, the countries that charge a GST are:
Find out more how to pay GST and how much it is.
Your future career
Discover solutions to real-world business challenges with guidance from industry experts.
With specialised knowledge, you'll be highly sought after in a range of sectors.
Technology, FMCG and luxury goods are just some of your options.
Other potential career paths include retail, finance, consultancy, marketing, media and advertising services, engineering and automotive and entertainment.
Terms and conditions
There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.
You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.Programme specifications