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  • Postgraduate taught, Online
  • MSc

Strategic Marketing (Online)

Prepare to lead a data-driven marketing team in this online, part-time course.

Study from anywhere in the world, with opportunity for on-campus connection

Gain invaluable industry experience to stand out in a competitive market without interrupting your career

Join a programme where marketing science is blended with data-driven decision-making for business

Course key facts

  • Qualification

    • MSc

  • Duration

    2 years

  • Start date

    September 2024

  • Study mode


  • Fees

    • £32,400 Home

    • £32,400 Overseas

  • Delivered by

  • Location

    • South Kensington

Minimum entry standard

  • First or 2:1 undergraduate degree in a discipline such as business management, marketing, economics, psychology, or media and communications

View full entry requirements

Course overview

Whether you're an ambitious recent graduate or a motivated early-career professional looking to level-up, our MSc Strategic Marketing (online, part-time) programme will transform you into an industry trailblazer with a deep understanding of marketing from a strategic perspective.

Equip yourself with the skills and confidence to make the decisions that will transform your company's marketing activity, add real value to your organisation, and in turn advance your career.

You'll graduate with the same programme certification as our top-ranked on campus programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master's and advancing your career.


This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.

Find out more about potential course changes.

Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.

Before the programme begins you will complete online pre-study modules delivered through The Hub, Imperial College Business School’s virtual learning environment.

These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.

The core modules build rapidly on your previous experience, while introducing new and challenging disciplines. You will explore essential marketing topics and acquire the skills to be an effective strategic marketer in all areas of the profession.

  • Applied Strategic Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Finance and Pricing Strategy
  • Marketing Analytics
  • Market Research
  • Services and Customer Relationship Management
  • Strategic Brand Management
  • Strategic Market Management

Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme. 

Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year.


  • Brand Experience Design
  • Customer Analytics and Engagement
  • Data Analytics and Visualisation for Business
  • Effective Crisis Management
  • Emerging Technologies in Marketing
  • Global Strategy
  • Integrated Marketing Communications
  • International Business (not running in 2023-24)
  • Leadership
  • Machine Learning Applications in Marketing
  • Marketing in the Age of Disruption
  • Strategic Marketing Innovation
  • Sustainable Marketing

The programme culminates in a Work-Based Project or Case Study, and an Applied Strategic Marketing Report. These projects are your opportunity to synthesise all of your learnings in an applied way, applying your problem-solving skills in complex and challenging marketing situations.

Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work-Based Project or Case Study and Applied Strategic Marketing Report.


  • Applied Strategic Marketing Report
  • Case Study
  • Individual Research Report
  • Work-Based Project

Professional accreditation

We are among a handful of business schools worldwide to achieve triple accreditation:

We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.

Teaching and assessment

Teaching and learning methods

  • Case studies
  • Equipment/technique demonstrations
  • Presentations and seminars
  • A group of people interacting
    Group work
  • Person at lectern giving speech
  • Blackboard virtual learning environment
    Virtual learning environment
  • Recorded lectures available online
    Lecture recordings
  • People collaborating and completing practical work.
    Practical classes and fieldwork
  • Workshops

Assessment methods

  • Case studies
  • Person completing coursework
    Continuous assessments
  • Essays
  • Formal presentations
  • Multiple choice tests
  • Person participating in classroom discussion.
  • Papers from a written report
  • A person completing a written exam
    Written exams

Entry requirements

We consider all applicants on an individual basis, welcoming students from all over the world.

How to apply

Apply online

If you are applying to the Business School, you may be considered for one course per admissions cycle.

Tuition fees

Tuition fee

2024 entry


How will studying at Imperial help my career?

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Discover solutions to real-world business challenges with guidance from industry experts.

Lightbulb above a book

With specialised knowledge, you'll be highly sought after in a range of sectors.

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Technology, FMCG and luxury goods are just some of your options.

Man standing under a sign pointing different directions

Other potential career paths include retail, finance, consultancy, marketing, media and advertising services, engineering and automotive and entertainment.

Terms and conditions

There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.

Read our terms and conditions

You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.

Programme specifications