Strategic Marketing (Online) MSc

Course compare 1

Study from anywhere in the world, with opportunity for on-campus connection

Gain invaluable industry experience to stand out in a competitive market without interrupting your career

Join a programme where marketing science is blended with data-driven decision-making for business

Qualification
- MSc
Duration

2 years
Start date

September 2025
Study mode

Part-time
Fees
- £34,400 Home
- £34,400 Overseas
Delivered by
- Imperial College Business School
Location
- South Kensington

Minimum entry standard

First or 2:1 undergraduate degree in a discipline such as business management, marketing, economics, psychology, or media and communications

View full entry requirements

Course overview

Whether you're an ambitious recent graduate or a motivated early-career professional looking to level-up, our MSc Strategic Marketing (online, part-time) programme will transform you into an industry trailblazer with a deep understanding of marketing from a strategic perspective.

Equip yourself with the skills and confidence to make the decisions that will transform your company's marketing activity, add real value to your organisation, and in turn advance your career.

You'll graduate with the same programme certification as our top-ranked on campus programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master's and advancing your career.

Structure

This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.

Find out more about potential course changes.

Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.

Pre-study modules

Before the programme begins you will complete online pre-study modules delivered through The Hub, Imperial College Business School’s virtual learning environment.

These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.

Core modules

The core modules build rapidly on your previous experience, while introducing new and challenging disciplines. You will explore essential marketing topics and acquire the skills to be an effective strategic marketer in all areas of the profession.

Applied Strategic Marketing
Consumer Behaviour
Digital Marketing
Finance and Pricing Strategy
Marketing Analytics
Market Research
Services and Customer Relationship Management
Strategic Brand Management
Strategic Market Management

Electives

Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme.

Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year.

Brand Experience Design
Business Analytics
Customer Analytics and Engagement
Data Visualisation and Analytics
Effective Crisis Management
Technologies in Marketing (online)
How Brands Grow, and Why They Decline!
Integrated Marketing Communications
Machine Learning Applications in Marketing
Strategic Marketing Innovation
Sustainable Marketing

Projects

The programme culminates in a Work-Based Project or Case Study, and an Applied Strategic Marketing Report. These projects are your opportunity to synthesise all of your learnings in an applied way, applying your problem-solving skills in complex and challenging marketing situations.

Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work-Based Project or Case Study and Applied Strategic Marketing Report.

Applied Strategic Marketing Report
Case Study
Individual Research Report
Work-Based Project

Professional accreditation

We are among a handful of business schools worldwide to achieve triple accreditation:

We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.

Teaching and assessment

Teaching and learning methods

Case studies
Equipment/technique demonstrations
Presentations and seminars
Group work
Lectures
Virtual learning environment
Lecture recordings
Practical classes and fieldwork
Workshops

Assessment methods

Case studies
Continuous assessments
Essays
Formal presentations
Multiple choice tests
Participation
Reports
Written exams

Entry requirements

We consider all applicants on an individual basis, welcoming students from all over the world.

Minimum academic requirement

First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications.

MSc Strategic Marketing is not a highly quantitative programme and is open to prospective students from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme.

We may consider candidates applying to MSc Strategic Marketing (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format.

You are also required to have a well-researched career plan with clear short and long term goals.

English language requirement

All candidates must demonstrate a minimum level of English language proficiency for admission to Imperial.

For admission to this course, you must achieve the higher university requirement in the appropriate English language qualification. For details of the minimum grades required to achieve this requirement, please see the English language requirements.

International qualifications

We also accept a wide variety of international qualifications.

The academic requirement above is for applicants who hold or who are working towards a UK qualification.

For guidance see our accepted qualifications though please note that the standards listed are the minimum for entry to Imperial, and not specifically this Department.

If you have any questions about admissions and the standard required for the qualification you hold or are currently studying then please contact the relevant admissions team.

How to apply

Apply online

If you are applying to the Business School, you may be considered for one course per admissions cycle.

Apply now

Application deadlines – Round 2 closes on Thursday 9 January 2025

Tuition fees

2025 entry

2025 entry

£34,400

How will studying at Imperial help my career?

Discover solutions to real-world business challenges with guidance from industry experts.

With specialised knowledge, you'll be highly sought after in a range of sectors.

Technology, FMCG and luxury goods are just some of your options.

Other potential career paths include retail, finance, consultancy, marketing, media and advertising services, engineering and automotive and entertainment.

Contact the department

Telephone: +44 (0)20 7589 5111
Email: business.school@imperial.ac.uk

Visit the Imperial College Business School website

Imperial College Business School Postgraduate Student

Join our mailing list

Learn more about our programmes, keep up-to-date with application deadlines and relevant events.

Events, tasters and talks

Meet us and find out more about studying at Imperial.

Terms and conditions

There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.

Read our terms and conditions

You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.

Programme specifications

Strategic Marketing (Online)

Qualification

MSc

Duration

2 years

Start date

September 2025

Study mode

Part-time

Fees

£34,400 Home

£34,400 Overseas

Delivered by

Imperial College Business School