Design with Behaviour Science

This module will introduce the combined principles of behaviour science and design-led insights. Learn to apply these skills in an applied project, and will be encouraged to think critically about what problem is being solved, how, and for whom.

Understanding humans requires basic knowledge in psychology, and specifically those impacting behaviours in a given context. This module provides you with basic tools to consider human behaviour in the development of design solutions. 

Deepen design engineering approaches, methods, and tools to develop innovative solutions for complex challenges. Master user and business needs evaluation, problem discovery, and generation of solution concepts for portfolios, competitions, and potential commercialization. 

Learn and apply a wide range of research methods involving human subjects. Gain foundational knowledge of various data collection and analysis techniques and use them to tackle complex problems. 

Research and apply state-of-the-art transdisciplinary mixed methods to address complex problems in fields such as health and sustainability. Learn advanced quantitative techniques, Natural Language Processing, and AI chatbot development to analyse stakeholder behaviours and human-human and human-AI interactions. 

This module focuses on application of commonly used inferential statistics approaches for social and behavioural sciences. You will learn how to choose a suitable analysis for a given problem, as well as conduct appropriate reporting practices to confidently and correctly analyse results from experimental and observational test data.

In this module you will explore how to design for positive impact, and more preferable futures. You will gain an understanding of the tools and techniques available to implement sustainable design, reduce environmental impacts, and monitor the impacts of your interventions.

Collaborative consumption businesses are based on sharing resources and services, as opposed to traditional ownership-based models. Gain a holistic view of sharing economy systems, and the resulting innovative business models, emerging  technologies, and new services being realised.

This module  provides you with the right skillset to go from ideas that involve data to outcome that bring added value to the user of that data.

This module aims to introduce you to critical ways of thinking about technology products and their impact on individuals, their health and society as whole. Learn concepts from philosophy of engineering and psychology, design techniques for understanding stakeholders' values, and how to use ethical and responsible innovation frameworks. 

This module enables students to understand, critique, and create games and playful experiences for entertainment and social issues like health, education, sustainability, or social change. It introduces key concepts, aspects, and methods of game design and play experiences through rapid making and critiquing of analogue games.

This module aims to provide overall knowledge and understand of the human visual system, and the technology available for design engineers to acquire, analyse, interpret, and exploit visual information gathered with modern electronic components.

Learn to develop industrial design skills and knowledge to a high professional level alongside gaining understanding of significant emerging themes and methodologies within the field.

This module provides an introduction to audio technology and perception, which includes acoustics, psychoacoustics, digital signal processing, audio recording techniques, audio reproduction techniques, 3D sound synthesis and reproduction and other selected topics such as data sonification and loudspeakers design. 

Develop your competence in scoping, analysing and developing creative interventions for behaviour change. You will be exposed to several creative behavioural frameworks that can be applied to the development of (digital and physical) product, service, event, policy, and organisational interventions.

This module focuses on core principles in micro-economics, accounting, finance, uncertainty modelling, and decision-making needed to assess the economic performance of engineering systems and products. You will assess the financial viability of a product or system of your choice, find the best performing designs, and build-in flexibility to deal pro-actively with risk and uncertainty.

Many design engineering problems involve interaction among agents within a system. Such interactions can be seen as games. Consequently, the module aims at giving you relevant basics to analyse interaction within systems as games. You will also be introduced to mechanism design, in order to steer agents in a game towards a certain outcome.