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Strategic Marketing (Online)
Prepare to lead a data-driven marketing team in this online, part-time course.
Course key facts
Qualification
MSc
Duration
2 years
Start date
September 2027
Study mode
Part-time, Online
Delivered by
Location
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Online
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Minimum entry standard
2:1 undergraduate degree in a discipline such as business management, marketing, economics, psychology, or media and communications
Course overview
Whether you're an ambitious recent graduate or a motivated early-career professional looking to level-up, our MSc Strategic Marketing (online, part-time) programme will transform you into an industry trailblazer with a deep understanding of marketing from a strategic perspective.
Equip yourself with the skills and confidence to make the decisions that will transform your company's marketing activity, add real value to your organisation, and in turn advance your career.
You'll graduate with the same programme certification as our top-ranked on campus programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master's and advancing your career.
Structure
This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.
Find out more about potential course changes.
Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.
Before the programme begins you will complete online pre-study modules delivered via Canvas, our online virtual learning environment (VLE).
These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.
The core modules build rapidly on your previous experience, while introducing new and challenging disciplines. You will explore essential marketing topics and acquire the skills to be an effective strategic marketer in all areas of the profession.
- Applied Strategic Marketing
- Consumer Behaviour
- Digital Marketing
- Finance and Pricing Strategy
- Marketing Analytics
- Market Research
- Services and Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme.
Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year.
- AI Strategies in Marketing Innovation and Consumer Behaviour
- Brand Experience Design
- Business Analytics
- Consumer Psychology and Decision Making
- Customer Analytics and Engagement
- Data Visualisation and Analytics
- Design Thinking for Innovation
- Effective Crisis Management
- How Brands Grow, and Why They Decline
- Integrated Marketing Communications
- Leadership
- Machine Learning Applications in Marketing
- Strategic Marketing Innovation
- Sustainable Marketing
The programme culminates in a Work-Based Project or Case Study, and an Applied Strategic Marketing Report. These projects are your opportunity to synthesise all of your learnings in an applied way, applying your problem-solving skills in complex and challenging marketing situations.
Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work-Based Project or Case Study and Applied Strategic Marketing Report.
- Applied Strategic Marketing Report
- Case Study
- Individual Research Report
- Work-Based Project
International experience is an integral part of the programme, providing the chance to engage with different cultures, beliefs, religions and business customs to broaden your perspective and improve your interpersonal and intercultural awareness.
Global exchanges
The optional Global Exchanges programme allows you to enhance your international outlook and expand your network by taking advantage of specialised electives at one of our partner schools.
Please note, this module has an application proccess and requires you to pay additional costs.
Professional accreditation
We are among a handful of business schools worldwide to achieve triple accreditation:
- Association of MBAs (AMBA)
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.
Teaching and assessment
Teaching and learning methods
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Case studies
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Equipment/technique demonstrations
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Presentations and seminars
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Group work
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Lectures
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Virtual learning environment
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Lecture recordings
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Practical classes and fieldwork
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Workshops
Assessment methods
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Case studies
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Continuous assessments
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Essays
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Formal presentations
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Multiple choice tests
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Participation
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Reports
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Written exams
Entry requirements
We consider all applicants on an individual basis, welcoming students from all over the world.
How to apply
Apply online
If you are applying to the Business School, this course must be submitted as your first choice in your application to be considered.
Application deadlines – Round 1 closes on Tuesday 29 September 2026
We operate a staged admissions process with several deadlines throughout the year. This programme is highly competitive, so early application is advised.
Apply by 23.59 (UK time) on the closing date of an application round, to ensure you receive a response on your application by the relevant decision date.
Round 1
Round 1 is for Business School courses only.
- Applications open on Thursday 20 August 2026
- Applications close on Tuesday 29 September 2026
- Decision by Wednesday 25 November 2026
Round 2
- Applications open on Wednesday 30 September 2026
- Applications close on Wednesday 6 January 2027
- Decision by Wednesday 3 March 2027
Round 3
- Applications open on Thursday 7 January 2027
- Applications close on Wednesday 10 March 2027
- Decision by Wednesday 5 May 2027
Round 4
- Applications open on Thursday 11 March 2027
- Applications close on Wednesday 28 April 2027
- Decision by Thursday 1 July 2027
We recommend applying as early as you can – we cannot guarantee that places will be available, or that courses will remain open, in later rounds.
Visit our Admissions website for details on the application process.
If you are applying for a taught Master’s course, you will need to pay an application fee before submitting your application.
The fee applies per application and not per course:
For courses starting in 2026-27:
- £125 for all MSc applications to Imperial Business School
- £150 for MBA applications to Imperial Business School
For courses starting in 2027-28:
- Application fees are still to be confirmed for 2027-28 entry.
There is no application fee for Postgraduate Certificates, Postgraduate Diplomas or research courses, such as PhDs and EngDs.
If you are facing financial hardship and are unable to pay the application fee, we encourage you to apply for our application fee waiver.
An ATAS certificate is not required for students applying for this course.
Fees and funding
MSc (2 years)
2026 entry
Not set
As a guide, the fee for 2026-27 was £34,400
The fee for this course is fixed based on the year you enter the university, not your year of study.
The fee for this course is not linked to inflation.
Find out more about our tuition fees payment terms.
If you're a UK national, or EU national with settled or pre-settled status under the EU Settlement Scheme, you may be able to apply for a Postgraduate Master’s Loan from the UK government, if you meet certain criteria.
The maximum value of the loan is £13,206 if your course starts on or after 1 August 2026.
The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
Please note that the loan is only available if you’re studying a full Master’s course from the start. If you start on a Postgraduate Certificate (PG Cert) or Postgraduate Diploma (PG Dip) and later move on to the Master’s, you won’t be eligible for this loan.
Local taxes apply to the tuition fee for students studying this course from India or Singapore. Refer to the 'Goods and Services Tax (GST) – India and Singapore' tab for details or visit the Goods and Services Tax (GST) page for more information.
GST applies on top of your tuition fee if you study this online course from India or Singapore.
For courses starting in 2027-28
Please note that fees and rates have not been set for 2027-28 entry.
As a guide, please see below for the fees and rates for 2026-27 entry.
For courses starting in 2026-27
GST rates for 2026-27 entry
- India: 18% of the tuition fee
- Singapore: 9% of the tuition fee
GST is added to your tuition fee invoice, where applicable.
Total fee for 2026-27 entry, including GST
India
- Home and Overseas fee status: £40,592.00
Singapore
- Home and Overseas fee status: £37,496.00
Fee status and tax liability are assessed separately. GST rates are correct at the time of publication (May 2026) and may change in line with local tax regulations.
For information on GST rates, see Goods and Services Tax (GST)
Scholarships
View all scholarshipsHow will studying at Imperial help my career?
Discover solutions to real-world business challenges with guidance from industry experts.
With specialised knowledge, you'll be highly sought after in a range of sectors.
Technology, FMCG and luxury goods are just some of your options.
Other potential career paths include retail, finance, consultancy, marketing, media and advertising services, engineering and automotive and entertainment.
Further links
Contact the department
- Telephone: +44 (0)20 7589 5111
- Email: business.school@imperial.ac.uk
Visit the Imperial Business School website.
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Events, tasters and talks
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Terms and conditions
There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.
You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.
Programme specifications