Design Engineering PhD Scholarship 17

Data-enabled Design Science for Strategic Futures

Abstract
The future of design lies at the intersection of human foresight and machine intelligence. As organisations seek more evidence-based and data-driven approaches to strategic planning, there is a growing need for methods that connect data analytics with futures thinking. This PhD will develop new design-led frameworks and tools that use information systems and emerging technologies - such as AI and large language models - to generate, interrogate, and evaluate alternative futures. By integrating predictive analytics with scenario-based design, the project aims to enhance confidence and creativity in strategic decision-making, enabling organisations to design for preferable, sustainable futures.

How to Apply 
Please contact Dr Leila Sheldrick if you are interested in applying for this project. 

For more information on submitting a PhD application, please consult our application pages here. When you submit your application, please cite this project title in the 'how you are planning to fund your PhD' section.   

The deadline for submitting your application is 09 January 2026.